Boxed is exceptionally skilled at engaging throughout the customer lifecycle, with the timing and content of emails reflecting each customer’s individual activity and tenure. This means strong personalized messaging along every step, from the welcome emails that onboard new customers to winback messaging that re-engages those who have lapsed. Additionally, Boxed scales the quantity of emails, sending more frequent messages to the most engaged customers.

Nordstrom has a massive inventory and the high-end department store is an expert at using email to curate it for customers. With each email, Nordstrom includes personalized product recommendations relevant to the occasion, such as complementary items accompanying an abandoned cart or similar items in a return confirmation. Nordstrom even takes it proactive, sending notifications about markdowns on items they just know people will love.

Like all its sister brands in the TechStyle Fashion Group, JustFab taps into data-rich customer profiles to personalize every aspect of its emails. Subject lines doesn’t just feature a shopper’s name, but her favorite category. That granular personalization extends to the body, where dynamic categories ensure her preferred products are present in the hero image. JustFab also personalizes send time around historic engagement to boot.

PetSmart’s email personalization prowess is obvious from the first message, a welcome message tailored to the person receiving it. The petcare retailer’s welcome emails are a true onboarding series, designed to introduce new customers to the app and rewards program. PetSmart’s warm welcome demonstrates how retailers can use early personalization to foster a long customer relationship, engendering more engagement and brand loyalty down the line.