Chairish

Chairish helps ‘make your home as unique as you are’ for its 20,000 sellers and more than 2.5 million visitors that have connected through curated and one-of-a-kind vintage furniture, art and décor. The digital consignment marketplace jumped a whopping 43 spots on the Index this year following the launch of its first custom collection and an acquisition of Dering Hall, an online marketing platform for interior designers — the duo will now offer over 400,000 products on web and Chairish’s 4.9-star rated app.

Industry:
Previous Rank:
2018: #57 , 2017: #29
Company Filing:
Private
Founded:
2013

2019 score: 60

Web:
19/26
Email:
18/25
Mobile:
18/20
Offline:
0/10
Other:
5/18

Why we love Chairish

Email personalization

Each week Chairish features hundreds of new items that are in stock and on sale in each shopper’s respective city. Emails incorporate other users who hearted the items so consumers can check out categorical trends -- like seating to swoon for -- as well as in-depth decorating guides. Emails make collaborative-based recommendations, including suggestions on designers a customer might love based on their browsing and shopping history. We love Chairish’s geolocation and attribute-based recommendations with ‘our curators personalized picks of the week’ chosen specifically for each shopper.
Email personalization

Warm, personalized onboarding

Chairish onboards customers with a few questions to understand their style preferences — all without having to make an account. This allows shoppers to have a more personalized experience at first touch, with local products for sale based on the customer’s location. The homepage makes intelligent ‘more like this’ and ‘related searches’ query suggestions and improves over time after a user makes a full profile and continues engaging with the brand.
Warm, personalized onboarding

Mobile app features and recommendations

Chairish shoppers love the mobile app — enough to give it a 4.9-star rating. Aside from its category-leading AR functionality, the Chairish app allows anyone to easily sell an item with location-based product discovery and ‘now starring’ product curations just for you. Over time, the recommendations become more nuanced and customers can sort their favorite shops and sellers in folders and ‘favorites’.
Mobile app features and recommendations

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