Adore Me

Adore Me, a fast-growing lingerie ecommerce brand, made enormous strides advancing its marketing approaches in 2019 by dividing its customer profiles into 60+ segments, according to its marketing manager — resulting in a highly-personalized experience. And the personalized approach is working: Adore Me also reported that its yearly active customers has since doubled. The digital-first retailer offers a warm welcome offer, deep member rewards and coupon codes, risk-free shipping and shopping, "as seen on" social media posts and a quiz to gather customer preferences to build out dynamic profiles.

Previous Rank:
2018: n/a , 2017: n/a
Company Filing:

2019 score: 60


Why we love Adore Me

Channel and send time optimization

Adore Me provides the same strong recommendations in-app, where push notifications for sales and cart nudges are well-timed and relevant to each customer’s profile. After interacting on the website and app, the messaging becomes more frequent and personalized with less email blast content and more nuanced product recommendations with unique send times.
Channel and send time optimization

Personalized showroom

Adore Me encourages product discovery with its editorial campaigns like, ‘move over V-day, it’s all about #MeDay’, providing a well-balanced mix user-generated content and commerce. On-brand messaging through email and the app culminates in a personalized showroom in each customer’s size and style, updated each month to show the styles ‘you’ll love’ from over 500 products.
Personalized showroom

Onboarding for instant personalization

Adore Me begins the customer journey with an onboarding quiz to gather preferences on different bra and lingerie styles, as well as age and dress size. This allows for a first-sweep of relevant product recommendations that become more intelligent over time and purchase history.
Onboarding for instant personalization

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