Sephora
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The Body Shop
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Urban Outfitters
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Walmart
SCORE:
eBay
SCORE:
American Eagle
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Net-a-Porter
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JustFab
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Nordstrom
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Adidas
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ShoeDazzle
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Frank And Oak
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Nike
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DSW
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Fabletics
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The RealReal
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Bed Bath & Beyond
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Shopbop
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PacSun
SCORE:
Petco
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Best Buy
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Office Depot
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REI
SCORE:
PetSmart
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Vans
SCORE:
Craftsy
SCORE:
Neiman Marcus
SCORE:
Rent the Runway
SCORE:
Retail Top 100
| Industry: | Fashion + Apparel |
| 2017 Score: | n/a |
| Company Filing: | Private |
| Founded: | 1980 |
Founded in Newport Beach, California, in 1980, PacSun began as a small surf shop and now has more than 600 stores around the U.S. To keep up with its competitors which also target Gen Z consumers, PacSun recently reported its multi-year plan to deploy a unified omnichannel experience. The aggressive goal is to enable a seamless customer experience across all channels by the end of this year. So far, the brand integrates shoppers cell phones for fast checkout, in-store pickup, and fitting room assistance through improving its in-store WiFi at all of its locations. Work remains on both the website and email experience to achieve a truly seamless experience.
2018 score: 68
Tied with:
Why we love PacSun
Why we love PacSun
Mobile app
PacSun’s mobile app is well-designed with beautiful photography showcasing the active lifestyle that fits with the brand. The user experience is just as great, well organized and easy to navigate, and personalized. PacSun app users have access to their online shopping carts, and receive behavior-based push notifications and in-app messages with personalized discounts. The app also makes life easy for shoppers by housing sales, events and loyalty program rewards in one place.
myGSOM Rewards
myGSOM Rewards is a particularly generous loyalty program. Customers earn points for purchases, of course. But PacSun also rewards them for tasks such as opting in to receive push notifications or checking in at a store. Reading an email is worth 15 points, which must keep the brand’s open rate as high as the waves in Hawaii.
Shop the Look
PacSun uses attribute-based recommendations that take a shopper’s browsing history into account. Once the brand has a sense of someone’s style, the California-cool items recommended in Shop the Look become that much more relevant. One thing we’d love to see is more complementary recommendations about completing the look, rather than just shopping it.
How do you compare?
Sephora
SCORE:
The Body Shop
SCORE:
Urban Outfitters
SCORE:
Walmart
SCORE:
eBay
SCORE:
American Eagle
SCORE:
Net-a-Porter
SCORE:
JustFab
SCORE:
Nordstrom
SCORE:
Adidas
SCORE:
ShoeDazzle
SCORE:
Frank And Oak
SCORE:
Nike
SCORE:
DSW
SCORE:
Fabletics
SCORE:
The RealReal
SCORE:
Bed Bath & Beyond
SCORE:
Shopbop
SCORE:
PacSun
SCORE:
Petco
SCORE:
Best Buy
SCORE:
Office Depot
SCORE:
REI
SCORE:
PetSmart
SCORE:
Vans
SCORE:
Craftsy
SCORE:
Neiman Marcus
SCORE:
Rent the Runway
SCORE:
Retail Top 100