Fashion/Apparel

#3

DSW

Overview

From personalized communications during first interactions to an online shopping experience that mirrors its in-store alternative, DSW knocks the socks off of footwear fans everywhere.

  • 2021 Rank 23
  • Founded 1969
  • Model Public

Fashion/Apparel

#3

DSW

  • Accolades:
  • Top Email Score
  • Top Ten
  • Top Website Score

Total Score

64⁄80

  • email

    23⁄30

  • web

    21⁄25

  • mobile

    11⁄13

  • offline

    7⁄7

  • privacy

    2⁄5

DSW

Why we love DSW

Eye-Catching Email Subject Lines

The most engaging email in the world won’t make a splash without a catchy subject line like DSW’s “It’s all about walking with confidence.” The brand uses eye-catching titles to bridge the gap between in-store and ecommerce experiences.

Monthly VIP Statement Emails Emphasizing Customer Loyalty and Rewards

DSW uses personalized loyalty offers and point status reminders to connect with its customers — reinforcing each buyer’s feeling of being individually appreciated and valued.

Customer Sign-Up Data Fuels Content and Product Offers

When new customers tell DSW about themselves, the brand listens. The brand uses customer sign-up data to fuel content and product offers, personalizing the customer experience from the very beginning.

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