The 7 Myths of Email Marketing
By Mike O'Brien | April 2, 2017
Want to take your email marketing to the next level? Download this high impact strategy guide for Increasing Revenue from Email to discover what you need to prioritize to get the most ROI from email.
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it! They’ve provided this fantastic infographic that focuses on many of the myths that are common in the industry when it comes to email marketing strategies.
Are your emails lost amongst the dozens or so other emails in everyone’s inbox every day? Is there a best time to send an email? Should you purge your email marketing list of inactive subscribers? Are consumers really trigger happy when it comes to reporting spam? If you send more emails, will you get ignored more? Do shorter email subject lines give better results? Is your subject line getting you routed to the Spam folder?
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Buying online, picking up in-store and curbside pickup have been steadily growing in popularity, naturally accelerated by the events of this year. Sailthru and Liveclicker have identified four key customer personas to help you massage your messaging strategies to better engage these customers.
How Personalization Can Enhance Email for Publishers
Email for publishers is having a moment in the sun. Throughout the coronavirus pandemic, subscriptions have been on the rise and it’s been paying...
By Mike O'Brien