Customer Acquisition Vs. Retention [Infographic]Mar 10, 2016 - by Linda Bustos
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This infographic hones in on customer acquisition vs. retention, courtesy of Invesp Consulting.
- 44% of companies have a greater focus on customer acquisition vs 18% that focus on retention
- Only 40% of companies and 30% of agencies have an equal focus on acquisition and retention
- 89% of companies see customer experience as a key factor in driving customer loyalty and retention
- 76% of companies see CLV as an important concept for their organization
- Only 42% of companies are able to measure CLV accurately
- Existing customers are 50% more likely to try new products, and spend 31% more than new customers
- Email marketing is reported to be the most effective marketing tactic for customer retention
- Increasing customer retention by 5% increases profits 25-95%
This article is by Linda Bustos from getelastic.com.