Why Winning at Retention Looks a Lot Like a Successful Presidential Campaign [Infographic]
By Jason Grunberg | November 4, 2016
The marketing benefits of retention have been widely documented. It’s 5x more cost effective to retain existing customers than acquire new ones, and loyal buyers and readers are the lifeblood of any healthy retail or media business. Despite this only 14% of marketers put an emphasis on retention strategies.
In a recent research study Sailthru conducted in partnership with Forbes Insights, we uncovered even more shocking data detailing just how powerful retention is. Turns out that getting to know, engage and retain your customers isn’t all that different from how a successful presidential campaign would operate. Download the full report here and check out the infographic below for a snapshot of how to win the retention race.
Top Performing Emails - First Half of 2020
Our Strategy & Analytics team created a benchmarking tool that quantifies the millions of emails we send every minute. Compared with the average open and clickthrough rates, these 12 emails really shone. Learn why.
Recommendations to Revenue: 8 Algorithms to Drive Sales and Personalize the Customer Experience
By Admin Adminer