Why Winning at Retention Looks a Lot Like a Successful Presidential Campaign [Infographic]

The White House and its front lawn are seen here on U.S. Independence Day, July 4, 2009.

The marketing benefits of retention have been widely documented. It’s 5x more cost effective to retain existing customers than acquire new ones, and loyal buyers and readers are the lifeblood of any healthy retail or media business. Despite this only 14% of marketers put an emphasis on retention strategies.

In a recent research study Sailthru conducted in partnership with Forbes Insights, we uncovered even more shocking data detailing just how powerful retention is. Turns out that getting to know, engage and retain your customers isn’t all that different from how a successful presidential campaign would operate. Download the full report here and check out the infographic below for a snapshot of how to win the retention race.