What Does Social Data Mean for Your Business?
By Kristine Lowery | July 24, 2013
There’s a lot of talk about “cross-channel customer behavior”, but few clear indications of just how customers interact with brands across the many social media platforms. To help debunk the mystery, Gigya – Sailthru partner and social media personalization solution – published an amazing infographic based on Q2 Gigya client data illustrating the rogue customer behaviors within specific business verticals, and break it down channel by channel.
Check out the trends Gigya picked up on:
Top Performing Emails - First Half of 2020
Our Strategy & Analytics team created a benchmarking tool that quantifies the millions of emails we send every minute. Compared with the average open and clickthrough rates, these 12 emails really shone. Learn why.
Turning an Idea Into a Purposeful Mission
This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse...
Product & Customers
Sailthru’s Top Performing Retail Emails: Tory Burch, Burton, MATCHESFASHION
With brick-and-mortar stores closed earlier this year, it was naturally for retailers to rely more on email marketing. But as retailers have sent more...
By Mike O'Brien