There’s a lot of talk about “cross-channel customer behavior”, but few clear indications of just how customers interact with brands across the many social media platforms. To help debunk the mystery, Gigya – Sailthru partner and social media personalization solution – published an amazing infographic based on Q2 Gigya client data illustrating the rogue customer behaviors within specific business verticals, and break it down channel by channel.

Check out the trend Gigya picked up on: