Vote “Metrics That Matter” for SXSW Interactive ‘14
September 4, 2013
Looking to learn more about the most critical metrics to your business, and perhaps feeling like you’re navigating through a sea of data? Marigold Engage by Sailthru’s own data expert and evangelist, Cassie Lancellotti-Young (VP of Client Optimization & Analytics) can address all of your analytics and big data woes at the upcoming SXSW Interactive 2014 panel, but you have to vote!
Every year SXSW curates programming through PanelPicker, a tool that puts the people in control. Cassie’s proposed panel: “Metrics That Matter: Transcending User Data Silos”, will tackle the following issues:
Outlining the type of data to collect and aggregate to drive game-changing insights.
Why data relationships and ratios are the foundation for understanding the 360-degree customer.
What single platforms exist to help marketers digest customer behavior from a multitude of disparate sources in a meaningful way.
How the proliferation of big data helped traditional customer segmentation models to evolve, and where segmentation is headed.Where and when should marketers draw a line between big data and Big Brother.
Where and when should marketers draw a line between big data and Big Brother.
Learn more and go vote at SXSW PanelPicker! The deadline is Friday, September 6th.
The State of Brand Loyalty in the U.S. in 2023
The Key Consumer Trends Marketers Need To Know in 2023
It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. As we finally emerge from the...
The Anatomy of an Effective Content Calendar
You’ve decided to take the plunge into content marketing. You have your strategy in place, you have your resources lined up, and you have...