Vote “Metrics That Matter” for SXSW Interactive ‘14
By Marketing Team | September 4, 2013
Looking to learn more about the most critical metrics to your business, and perhaps feeling like you’re navigating through a sea of data? Sailthru’s own data expert and evangelist, Cassie Lancellotti-Young (VP of Client Optimization & Analytics) can address all of your analytics and big data woes at the upcoming SXSW Interactive 2014 panel, but you have to vote!
Every year SXSW curates programming through PanelPicker, a tool that puts the people in control. Cassie’s proposed panel: “Metrics That Matter: Transcending User Data Silos”, will tackle the following issues:
Outlining the type of data to collect and aggregate to drive game-changing insights.
Why data relationships and ratios are the foundation for understanding the 360-degree customer.
What single platforms exist to help marketers digest customer behavior from a multitude of disparate sources in a meaningful way.
How the proliferation of big data helped traditional customer segmentation models to evolve, and where segmentation is headed.Where and when should marketers draw a line between big data and Big Brother.
Where and when should marketers draw a line between big data and Big Brother.
Learn more and go vote at SXSW PanelPicker! The deadline is Friday, September 6th.
2020 Holiday Marketing Playbook
With all that has happened this year, we expect to see a holiday season unlike any other. That said, the time to start testing and building out email and CRM strategies is now. Along with our Retail Advisor, former JustFab VP Monica Deretich, Sailthru has developed this playbook to help retailers crush Q4 and beyond.
How ANINE BING and rue21 are Preparing for a Holiday Season Unlike Any Other
The events of this year have all but guaranteed we’ll see a holiday season unlike any other. Consumer behaviors are changing rapidly. Due to...
By Julie Miller
Product & Customers
How Brilliant Earth Sees Brilliant Results With Sailthru
When evaluating a new email services provider, there are many things to consider: send speed, analytics and the level of customer support, just to...
By Elizabeth Trombino