Looking to learn more about the most critical metrics to your business, and perhaps feeling like you’re navigating through a sea of data? Marigold Engage by Sailthru’s own data expert and evangelist, Cassie Lancellotti-Young (VP of Client Optimization & Analytics) can address all of your analytics and big data woes at the upcoming SXSW Interactive 2014 panel, but you have to vote!

Every year SXSW curates programming through PanelPicker, a tool that puts the people in control. Cassie’s proposed panel: “Metrics That Matter: Transcending User Data Silos”, will tackle the following issues:

  1. Outlining the type of data to collect and aggregate to drive game-changing insights.

  2. Why data relationships and ratios are the foundation for understanding the 360-degree customer.

  3. What single platforms exist to help marketers digest customer behavior from a multitude of disparate sources in a meaningful way.

  4. How the proliferation of big data helped traditional customer segmentation models to evolve, and where segmentation is headed.Where and when should marketers draw a line between big data and Big Brother.

  5. Where and when should marketers draw a line between big data and Big Brother.

Learn more and go vote at SXSW PanelPicker! The deadline is Friday, September 6th.

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