Virtual Reality Will Soon Transform the Way You Shop
By Business Insider | August 20, 2015
This data from Business Insider is a fascinating look into what the future of online shopping may look like. While virtual reality may seem like a glimpse into a future world for some, it’s an incredible solution to one of today’s modern retail challenges: providing a digital experience that can mimic the tactile act of shopping in stores. We can’t wait to see how retailers adopt this new approach.
Online retailers are increasingly coming up with new ways to make the at-home shopping experience as entertaining and comprehensive as going to a brick-and-mortar store. Most of the attention on virtual reality devices to-date has been centered around its impact on the gaming and media industries, but they could also have a major impact on how people shop, according to a 2015 survey conducted by Walker Sands. Thirty-five percent of the survey respondents said they would be open to purchasing more online with virtual reality since it will be a more realistic feel of the product remotely.
Japanese online retailer Rakuten recently acquired virtual shopping business, Fits.me, a London-based startup that develops “virtual fitting rooms“, reports the company. Fits.me allows online shoppers to create an avatar with their exact measurements to better see how an article of clothing might fall on their body. The virtual fitting rooms give the customer the ability to more accurately visualize how a product would look, and gives them confidence to buy online.
This article was written by Nancee Halpin (email@example.com) from Business Insider and was legally licensed through the NewsCred publisher network.
2020 Holiday Marketing Playbook
With all that has happened this year, we expect to see a holiday season unlike any other. That said, the time to start testing and building out email and CRM strategies is now. Along with our Retail Advisor, former JustFab VP Monica Deretich, Sailthru has developed this playbook to help retailers crush Q4 and beyond.
Let’s Call it What it Is: Multicultural Marketing, Not Diversity, Equity and Inclusion
This article on multicultural marketing is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black...
By Juanita Velez
Product & Customers
MarTech Breakthrough Award Names Sailthru “Best Overall Email Platform”
Created by Scott Brinker, the HubSpot VP known as Chief Martec, the first Marketing Technology Landscape featured 150 companies. Nearly a decade ago, there were...
By Kristine Lowery