Twitter’s Lead Generation Card Integrates with Marigold Engage by Sailthru
August 6, 2013
Twitter recently added a new kind of promoted tweet that makes it easier for users to interact with your brand through what Twitter calls, a Lead Generation Card. Since we’re always looking for new ways to help you grow your business and create opportunities to engage your customers, we’ve integrated Twitter Lead Generation Cards directly into Sailthru.
How it works
Using the Lead Generation Card, followers of your Twitter account can conveniently and securely share their email address with your business without exiting the feed or having to fill out a form. This can be for anything from a newsletter signup, to a special discounted offer, to a rewards program; it’s completely up to you.
When they sign up, a var is automatically input into the Sailthru system with their email designating this user was acquired from Twitter. In this process, Twitter will pass the user’s Twitter handle, name, email, and up to 10 additional hidden fields into the user’s profile in Marigold Engage by Sailthru. This will help you track specific campaigns, target personalized content, conduct cohort analysis, help to report on success, and of course, help drive revenue.
As always, if you have any questions please feel free to reach out to our Support team.
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