Twitter’s Lead Generation Card Integrates with Sailthru
By Mike O'Brien | August 6, 2013
Twitter recently added a new kind of promoted tweet that makes it easier for users to interact with your brand through what Twitter calls, a Lead Generation Card. Since we’re always looking for new ways to help you grow your business and create opportunities to engage your customers, we’ve integrated Twitter Lead Generation Cards directly into Sailthru.
How it works
Using the Lead Generation Card, followers of your Twitter account can conveniently and securely share their email address with your business without exiting the feed or having to fill out a form. This can be for anything from a newsletter signup, to a special discounted offer, to a rewards program; it’s completely up to you.
When they sign up, a var is automatically input into the Sailthru system with their email designating this user was acquired from Twitter. In this process, Twitter will pass the user’s Twitter handle, name, email, and up to 10 additional hidden fields into the user’s profile in Sailthru. This will help you track specific campaigns, target personalized content, conduct cohort analysis, help to report on success, and of course, help drive revenue.
As always, if you have any questions please feel free to reach out to our Support team.
The 4 Curbside Customers to Know in 2021
Buying online, picking up in-store and curbside pickup have been steadily growing in popularity, naturally accelerated by the events of this year. Sailthru and Liveclicker have identified four key customer personas to help you massage your messaging strategies to better engage these customers.
Friday is Now the Best Send Day for Emails
Since Ray Tomlinson sent the first email forty years ago, email has become a dominant communications channel. Today, it’s one of the best ways...
By Brittany King
What Is Deep Personalization?
Gone are the days of people finding personalization intrusive and creepy. Today’s consumers appreciate — and even expect — personalization. Of more than 2,000...
By Jason Grunberg