Three Simple SWYN Tips for Email Marketing
September 26, 2011
Share With Your Network (SWYN) is a great idea for email marketing and it’s not hard to implement — it really should be a no-brainer for email marketers. Even so, statistics indicate that SWYN is still not widely adopted and that’s puzzling.
Here are three very simple tips to help you leverage SWYN:
- Place the links wherever you have content which is worth sharing (and that should be pretty much everything)
- Have your sharing links above and below each piece of content (put your social follow links right at the top and in the footer of your emails)
- To avoid confusion between your social follow icons and your SWYN icons, include text with a strong CTA asking your subscribers to share your content with their social networks
SWYN is so easy to implement and can be a great way to get your content distributed to more potential subscribers. Don’t just go with the basic three networks either! Consider including such sharing sites as StumbleUpon and Reddit and any others you think your audience may be using.
Publishing in a Cookieless World: How First-Party Data Is Transforming Media Companies
Third-party cookies have made it easy for media companies to reach subscribers. But by 2022, Google will say goodbye to them forever. Find out why you need first-party data moving forward.
What Makes Sephora Such an Outstanding Omnichannel Retailer?
The next time someone questions the amount of time and money you’re spending on personalization to unify the customer experience, tell them about Sephora—the...
Personalization vs. Segmentation: The Real Difference and Why it Matters
Personalization is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable,...