The Push of Pull Marketing
Social media is causing the marketing industry to reevaluate a lot of standard practices. Tried and methods such as “push” marketing are being superseded by new approaches such as “pull” marketing.
So what, in a nutshell is the “pull” model?
The “push” model is to marketing what drift netting is to fishing. While the “pull” model is targeted and specific, much like a baited hook (sans barb). Brass Knuckles Media has a really good post explaining the differences between the two here.
Are you using a drift net or a tackle box?
Sailthru clients have a tackle box full of tools to ensure they can engage people with relevant content at the right time. Any angler will tell you that you must have the right lure (relevance), use the right action (engagement) and get to the lake at the right time if you want any bites.