The Next Big (Data) Thing
February 14, 2013
It’s been an exciting week for us at Sailthru with the announcement Smart Data and our next round of funding, it’s great to see our investors get excited as well! Check out an excerpt from Thatcher Bell’s blog that beautifully describes Sailthru and Smart Data:
“So, what is Smart Data? For starters, checkout Sailthru’s page on the topic here. The bottom line is that Smart Data turns Big Data into action. I believe this step – automating action based on Big Data – is an important and inevitable development. For many of the same reasons that people are not great at interpreting large data sets – volume, velocity, complexity – people are also often not the best decision-makers when it comes to applying the insights from Big Data. Sailthru’s technology personalizes each communication (e-mail, web page, message) to each individual consumer that touches a Sailthru customer (like Fab, Business Insider, and AOL). The content, timing, and arrangement of each communication is personalized in real-time – as it reaches the user. In 2012, the e-mail channel alone comprised more than 31 million individually customized messages from Sailthru. Obviously, no army of humans could possibly, cost-effectively, undertake such a personalized marketing effort.”
Read more from Thatcher’s blog: http://thatcherbell.vc/smart-data-the-next-big-data-thing/
Publishing in a Cookieless World: How First-Party Data Is Transforming Media Companies
Third-party cookies have made it easy for media companies to reach subscribers. But by 2022, Google will say goodbye to them forever. Find out why you need first-party data moving forward.
How Personalization Can Enhance Email for Publishers
Email for publishers is having a moment in the sun. Throughout the coronavirus pandemic, subscriptions have been on the rise and it’s been paying...
What Makes Sephora Such an Outstanding Omnichannel Retailer?
The next time someone questions the amount of time and money you’re spending on personalization to unify the customer experience, tell them about Sephora—the...