The Go‑To Guide for Navigating Shop.org 2017
By Elizabeth Trombino | September 6, 2017
It’s happening. Shop.org’s annual conference is coming to LA in September. The top retail and technology leaders from companies like Jet.com, Minted, Nike, REI, RevZilla, TechStyle Fashion Group and countless more will descend upon the Los Angeles Convention center to hear the latest on trends in customer experience, machine learning, in-store innovation, and the future of mobile.
But the agenda is bigger than any single person can manage. To help you make the most of this year’s Shop.org, we’ve sifted through the keynotes, breakouts and Tech Talks to highlight the 6 sessions every retail marketer should have on their agenda.
If you follow this agenda, you’ll have plenty of free time for networking, lunches and cocktails! You may also have time to meet us! Stop by Sailthru’s booth, #1849, to talk digital retail with our specialists…and maybe even score some swell swag. You can also book a time to meet with us here!
Tuesday, September 26
Act like a startup no matter your size, 11:00-12:00pm
You won’t want to miss this conversation with Marc Lore, now President and CEO of Walmart eCommerce U.S. following the landmark acquisition of his company Jet.com. Marc is talking his plans for Walmart’s ecommerce business including driving innovation with voice and VR, changing the customer value proposition by leveraging omnichannel, and radically expanding expanding assortment through acquiring businesses in key merchandise categories.
TechStyle Fashion Group Reimagines Fashion, 11:30am
Sailthru is honored to serve some of the most innovative fashion and ecommerce companies in the space. It’s become very clear that the tides are changing in the world of commerce. Digital retailers still have a long way to go and huge opportunity to evolve, and TechStyle Fashion Group is leading the way with personalization. Come to the main stage and hear how a fashion startup that created Fabletics, JustFab and ShoeDazzle became the largest pure-play ecommerce company in the world.
Our Tech Talk! 1:00-1:20 pm
Catch Sailthru’s VP of Marketing, Jason Grunberg, on Stage 4 where we’ll be joined by Monica Deretich, the VP of Marketing & CRM at JustFab. Join us as we reveal which retailers are out-personalizing Amazon, and get inspired by their approaches so that you can determine how to advance your personalization strategy in 2018. We’ll also be breaking down top tips and tricks from new groundbreaking research soon to be released, so make sure to come by.
Women Rule: Entrepreneurial Inspiration, 3:30-4:45pm
Wednesday, September 27
Transformation Stories: Reinventing Your Company and Reinvigorating Loyalty, 10:30-11:30am
On day 2 of the conference, catch the CEOs of Ashley Stewart and DSW talk candidly about leading their companies through major transformation. Then executives from Affirm, Peloton, Rockets of Awesome and Tradesy take the stage to discuss their focus on successfully engaging connected consumers.
Putting the ‘Instant’ in ‘Instant Gratification’, 1:30-2:15pm
Two of the biggest retailers in the game are talking UX. Catch Target and West Elm share how to be fast, optimize for conversion and implement the new technology consumers expect.
Off the Court with Kobe Bryant, 2:30-3:00pm
This is just plain cool. Go see Kobe! The five-time NBA champion talks about life post-Lakers and the formation of his own business enterprise. You may learn something from the basketball legend.
Check out the full Shop.org agenda here. Did we miss the session you’re most excited about? Tweet us @sailthru!
2020 Holiday Marketing Playbook
With all that has happened this year, we expect to see a holiday season unlike any other. That said, the time to start testing and building out email and CRM strategies is now. Along with our Retail Advisor, former JustFab VP Monica Deretich, Sailthru has developed this playbook to help retailers crush Q4 and beyond.
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