Optimize Your Open Rates with Marigold Engage by Sailthru’s Subject Line Scoring
May 2, 2019
At Marigold Engage by Sailthru, we know a thing or two about email subject lines. During the holidays, our Data Science team analyzed 243,925,460 of the emails we sent on behalf of our retail and ecommerce clients between Thanksgiving and Black Friday. That allowed us to develop trends and insights around what made a great holiday subject line: short, sweet, personalized, positive and with exactly three emojis.
Of course, your mileage may vary. One brand’s must-open is another brand’s move to trash. How can you be sure what makes the best possible subject line for you? Maybe you can’t, but our Subject Line Scoring tool certainly can.
What Is Subject Line Scoring?
Subject Line Scoring is an incredibly easy-to-use tool embedded into Marigold Engage by Sailthru’s campaign workflow to help your brand increase email open rates.
First, Subject Line Scoring analyzes a brand’s historic sends. Our AI model trained specifically for your brand then correlates your subject line against all historic campaigns with the highest (and lowest) open rates.
From there, your subject line is graded in real time. Subject Line Scoring offers suggestions for how to improve the copy to increase opens. It’s literally that easy — and also pretty fun to play with. The AI Model also gets smarter over time, adapting to the changes and engagement variances of your email program.
Increase Open Rates with Minimal Effort
AI is largely still in a “visionary” stage, but there are many practical applications available to you today that can make your job easier and your marketing more effective. This Subject Line Scoring tool is a perfect example of how you can take advantage of AI now.
Marketers no longer have to bet on the most compelling copy. Our AI-powered tool does all the heavy lifting, helping you land on the most engaging, must-open subject lines.
Subject Line Scoring is available for all Sailthru clients with Prediction Manager. If you’re a customer and want to learn more, please reach out to your Customer Success Manager. If you haven’t worked with Marigold Engage by Sailthru before, click here for a demo.
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