Building a company isn’t easy. Building a company, an intelligent product and scaling the two is even harder. But that is what Neil Capel set out to do when he started Sailthru. Since 2008, we’ve grown our platform to combine omnichannel data collection, automated personalization and predictive intelligence, making it easier for leading brands to provide relevant, engaging, and most importantly, revenue-increasing experiences for their customers.

How did Neil come to realize this vision? On a recent episode of Smart People Should Build Things: The Venture for America Podcast, host Jeremy Shinewald sat down with Neil to talk just about that!