Started From the Bottom: Neil Capel’s Startup Story
By Elizabeth Trombino | July 13, 2015
Building a company isn’t easy. Building a company, an intelligent product and scaling the two is even harder. But that is what Neil Capel set out to do when he started Sailthru. Since 2008, we’ve grown our platform to combine omnichannel data collection, automated personalization and predictive intelligence, making it easier for leading brands to provide relevant, engaging, and most importantly, revenue-increasing experiences for their customers.
How did Neil come to realize this vision? On a recent episode of Smart People Should Build Things: The Venture for America Podcast, host Jeremy Shinewald sat down with Neil to talk just about that!
The 4 Curbside Customers to Know in 2021
Buying online, picking up in-store and curbside pickup have been steadily growing in popularity, naturally accelerated by the events of this year. Sailthru and Liveclicker have identified four key customer personas to help you massage your messaging strategies to better engage these customers.
Friday is Now the Best Send Day for Emails
Since Ray Tomlinson sent the first email forty years ago, email has become a dominant communications channel. Today, it’s one of the best ways...
By Brittany King
What Is Deep Personalization?
Gone are the days of people finding personalization intrusive and creepy. Today’s consumers appreciate — and even expect — personalization. Of more than 2,000...
By Jason Grunberg