Social Commerce Tied to Revenue
December 12, 2012
Congratulations to our clients Fab.com, JackThreads, Totsy (and a few others!) who were named Internet Retailer’s top Social Commerce retailers from a pool of 1000 online retailers. We are proud to be working with evolving companies that have been gaining traction across multiple social networks, and are using that traction to increase consumer engagement and revenue.
Internet Retailer used several factors to measure the effectiveness of a company’s “Social Commerce IQ”, including brand awareness, traffic, social lift (share buttons on products), and social customer management (signing up through a social network) through social platforms like Facebook, Twitter, and Pinterest.
While Fab took the cake for best Social Commerce strategy, the following rounded out the top 10:
According to Internet Retailer, “The report suggests that many retailers’ have shifted their social commerce strategies in the past year, increasingly focusing on creating richer social shopping experiences that better combine their e-commerce sites and social media. Their aim is to drive shoppers to more deeply engage with the retailer both on the retailer’s site and on their social network presences.”
It is evident that adding a social element to your eCommerce strategy has a positive impact on consumer engagement, and can ultimately increase revenue. A social presence gives consumers a personal connection with your brand and contributes to overall brand awareness. Not sure where to begin? Here are a few ways you can easily get started:
- Add sharing opportunities such as Pinterest’s “Pin It” and Twitter’s “Tweet” button to all of your products so that your customers can easily share your products with their networks.
- Create and maintain social channels for your brand such as Twitter, Facebook, Pinterest, etc. Engage with your customers through these channels by offering special discounts or providing personal recommendations.
- Make signing in to an account easy on the customer by allowing them to use one of their personal social network logins. This will also allow them to quickly share products from your site with their network.
Kudos again to the companies who made the list – especially to our clients – for building a strong social strategy and transferring that social engagement into revenue. If your company was not included, we certainly hope it will be next time!
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