Selecting the Right Technology Can Help Retailers Get the Most out of Email Marketing ‑‑ And the RFP is Key
By Elizabeth Trombino | March 2, 2016
Email marketing is the foundation for marketing success. Marketers can yield an average $44 return for every $1 spent on email, making email the most profitable digital marketing channel. And for retailers specifically, email is a cornerstone for increasing revenue, increasing conversions, retaining existing customers, decreasing churn, and acquiring new customers.
While the impact of email is clear to retailers, many still struggle to execute their email marketing programs according to industry standards.
The strategies and tactics used by top retailers in email are wide ranging. The ones who are doing it right and driving sucess have a few secret weapons: creative and data-driven talent, innovative ideas and technologies that challenge the status quo.
But finding the right technology can be a challenge for any retailer.
Enter: the RFP. RFPs have been around for decades. They are one of the best tools for businesses to make decisions that effectively serve their business needs. However, as marketing has changed more in the last five years than it has in the last century, the RFP process has failed to evolve at the same pace.
This is why we have collaborated with analysts and leaders at companies with best-in-breed email marketing campaigns to create The Modern Email Marketing RFP for the Internet Retailer Top 1,000 that helps retail marketers select the right technology based on what will most impact retention and revenue.
Download this guide now to gain access to:
– The four key areas where traditional email marketing RFPs need to be overhauled
– The framework and questions for a new, modern email marketing RFP that evaluates on strategy, innovation and performance
– The foundational questions for evaluating on core function essential to any email program
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