What is Sailthru?
By Neil Capel | March 18, 2015
I founded Sailthru in 2008. At that time, no one was speaking the language of “omnichannel”. Marketing automation was still in its infancy. Marketers believed personalization was all about “Dear <first name>”.
And now, years later, our market is saturated with marketing clouds and a technology landscape that makes your head spin with everyone promising 1:1, omnichannel and personalization, but few delivering.
But it’s time for us to put the debate to rest.
Sailthru is the complete, unified and integrated marketing solution: the platform of choice for today’s modern marketer…and we’re different than all of the other players out there. Don’t believe me? Hang around for 1 minute and 30 seconds to see what I mean.
–Neil Capel, CEO & Founder at Sailthru
The 4 Curbside Customers to Know in 2021
Buying online, picking up in-store and curbside pickup have been steadily growing in popularity, naturally accelerated by the events of this year. Sailthru and Liveclicker have identified four key customer personas to help you massage your messaging strategies to better engage these customers.
The 4 BOPIS and Curbside Pickup Personas You Need to Know
Retailers have traditionally relied on the RFM model, segmenting customers by the recency, frequency and monetary values of their purchases. Sometimes they also bucket...
By Mike O'Brien
How Personalization Can Enhance Email for Publishers
Email for publishers is having a moment in the sun. Throughout the coronavirus pandemic, subscriptions have been on the rise and it’s been paying...
By Mike O'Brien