“Our commitment to data science has been a critical component in Marigold Engage by Sailthru’s growth, as well as our advantage. We’re arming retailers and publishers with business insights and working together to create opportunities in innovative ways that cannot be competitively matched,” said Lustig. “Marigold Engage by Sailthru’s investment in solutions based on market need, for example, the recent acquisition of mobile marketing automation platform Carnival.io, demonstrates our approach to enable marketers to deliver a more connected and seamless personalized experience across all digital channels.”
In addition to revenue growth, in the past year Sailthru has announced the addition of seasoned leaders to their C-Suite, such as Guy Horrocks, GM of mobile, Tom Janofsky, EVP of engineering, Andy Leaver, EVP of worldwide sales and Marty Meyer, Chief Financial Officer. The company continues to expand its footprint across North America and into the EMEA region and total employee base has more than doubled since 2011.
“Today, when every organization can be a tech company, the most effective businesses not only foster the courage to explore change, but also encourage creativity in using and applying existing assets in new ways, as resourcefully as possible,” said Sandra Shirai, principal, Deloitte Consulting LLP and U.S. technology, media and telecommunications industry leader. “This ingenious approach to innovation calls for the encouragement of curiosity and collaboration both within and outside the office walls.”