Sailthru Named to Gartner 2017 Magic Quadrant for Multichannel Campaign Management
By Mike O'Brien | April 18, 2017
We’re excited to announce that for the first time, Sailthru has been named in Gartner’s Magic Quadrant for Multichannel Campaign Management.
Of the thousands of technologies across martech and adtech, Gartner’s document positions just 22 companies in this year’s report. Key themes noted in the report include personalization and personalization engines, machine learning and artificial intelligence, success and partner teams, and campaign journey analytics.
Sailthru believes that placement within the MCCM report validates its continued growth within the retail and publishing categories, as well as the importance of modern personalization within multichannel campaign management.
We simplify personalization across multiple channels through our powerful and intuitive platform. With Sailthru, brands like TechStyle Fashion Group, IAC, and Business Insider centralize customer data from all channels through single customer profiles, which allows for dynamic personalization in real-time across digital channels. The advantages of this approach include the ability to rapidly deploy and manage personalized experiences for individuals over customer segments.
Get the full report to read more about how multichannel campaign management is evolving, Sailthru’s strengths, and why we are positioned in this year’s report.
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