In anticipation of the iPhone universe’s shift to iOS7, today we announced that our mobile Software Developer Kit (SDK) has been expanded to support the new version of iOS, including the 64-bit processor ABI.

What does this mean?

The updated SDK enables clients to send push notifications to users via our unique user profile infrastructure based on data from within their own ecosystem. This applies whether the device’s user is interacting with a brand anonymously or when logged in – and across all versions of the iPhone.

The new mobile SDK for iOS7 is just one of many strides being made by the Sailthru team to empower clients’ omnichannel marketing communications and strategy through the power of technology.

Learn more at the full release on BusinessWire.