Product & Customers
Go Beyond Average Data Analysis with Marigold Engage by Sailthru Connect, Our New Data Export Suite
August 21, 2020
As marketers, we’ve got access to a wealth of data like never before — and it’s probably not a stretch to say your company is chomping at the bit to get the most value out of that data. Table stakes metrics like open and clickthrough rates, conversions, subscriber growth, and opt-outs are valuable in measuring the performance of marketing programs, of course. But businesses are increasingly looking to take a more granular approach to analyze how their marketing is driving their business, especially with the help of data science, which can uncover key business insights never before possible.
The challenge? Even though many organizations recognize they’re sitting on a wealth of first-party customer and marketing data, they often can’t move it from their marketing platform to business intelligence (BI) and marketing data analysis tools. Or due to inconsistencies, they may not have confidence in the quality of their data. Most commonly, the volume of available customer data is so overwhelming that they don’t know where to start.
Unlock the Power of Your Data with Marigold Engage by Sailthru Connect
Built with marketing analysts and data scientists in mind, Marigold Engage by Sailthru Connect creates a constant stream of quality customer data that allows you to dive deeper into the predictions, trends, and results that move your business forward. Marigold Engage by Sailthru Connect makes it easy to stream your email event data, mobile event data, and customer profile data — including predictive and implicit interest data — into BI tools like Tableau and Looker. You can also stream data directly into your data warehouse environment for custom, independent analysis.
Let Your Data Inform Your Business, Not Just Your Marketing
Sailthru Connect helps companies augment their data strategy with a wealth of first-party engagement data from email and mobile. This gives them more flexibility to measure the impact of their marketing on the greater business in addition to the performance of marketing programs themselves.
Flexible, Portable Data for Custom Analysis
Sailthru Connect exports data in its most granular and most manipulable format: a friendly easy-to-read CSV. With this level of flexibility, your data is easily digested by other business intelligence platforms (including your own proprietary systems) as well as anyone on your team.
Fast Access Anytime You Need It
Data is automatically streamed in every hour, making it easier for you to pivot and sharpen your personalization and marketing efforts. No need to wait until tomorrow to marry this morning’s send with this afternoon’s KPIs.
Natively-Collected, First-Party Data You Can Trust
What’s the value of collecting all this data if what you get is inconsistent? Because Sailthru owns the email infrastructure from end to end, the data you get back is natively collected, reliable, and trustworthy from the time you hit “send” to reporting on the results.
Data Out You Can Set and Forget
Once you’re connected to the Sailthru Connect pipeline, engagement data begins streaming automatically. This frees your team up to focus on insights instead of maintenance and ensures your reporting is consistently up-to-date, making trend-spotting clearer and quicker.
As brands and marketers become more data-driven and pragmatic in the way their cross-channel marketing campaigns — lead generation, email marketing, mobile messaging, and more — contribute to larger business goals, the data collected from those efforts is paramount for the success of the business. Marigold Engage by Sailthru Connect makes it easier to not only extract all of that data but to illuminate trends and predictions so you can put it to use to move your business forward.
- Granular event data at the individual user level lets you do more advanced cohort and time-series analyses in BI tools and data analysis platforms of your choice.
- Data is exported in an easy-to-consume CSV file format.
- Data is streamed directly to your own configurable Amazon S3 bucket.
- Email and mobile event data exports every hour; profile data exports daily.
- Setup and configuration are simple, right from your Marigold Engage by Sailthru account.
Getting Started with Marigold Engage by Sailthru Connect
We’ve made setting up Sailthru Connect a breeze by connecting directly to Amazon Web Services’ popular S3 product to export your data. To start using Sailthru Connect, work with your technical team to configure your S3 bucket directly in Marigold Engage by Sailthru. Once that’s set up, data will begin streaming within hours.
No data team? No problem. Marigold Engage by Sailthru specializes in creating robust, real-time customer profiles and providing high-performance analytics tools directly within the platform’s UI so that you can monitor email performance and run analyses, regardless of technical expertise. The same data behind Sailthru Connect is powering new reporting and analysis features like Email Summary, which is available for all customers.
If you’re a Sailthru customer using Data Exporter, your subscription has been upgraded for free to include Sailthru Connect. If you’re not a Sailthru customer and want to learn more, click here for a demo.
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