#Rethink Value with Neil Capel
By Sailthru | August 12, 2013
WHO: Neil Capel, Sailthru Founder & CEO
WHAT: #Rethink is a free monthly morning speaker series for free radicals. Each event includes a 30-minute speaker presentation and group discussion beginning at 8:30am, followed by 30 minutes of networking before everyone heads off to begin the workday.
WHEN: August 13th, 2013 at 8:00 a.m. – 9:30 a.m.
WHERE: Grind. 1412 Broadway. New York, NY, 10018.
How does Neil #Rethink Value?
New marketing technologies are changing the relationship between the customer and the brand, causing businesses to rethink the value they place on direct engagement. Combine the proliferation of big data sets that offer insights into user behavior with the ability to automatically act on those insights, and brands can now truly personalize each and every consumer experience via multiple digital channels. Marketing efforts no longer have to be siloed. Businesses can converse directly with customers, providing relevant offers and content, automatically, and at scale – something non-existent to marketers only a few years ago. It all means that the skills needed for modern day marketers to remain competitive are changing. Sailthru is leading the industry with its implementation of Smart Data technology and completely altering the marketing landscape in the process
Passes to the event are still available, we look forward to seeing you there!
The 4 Curbside Customers to Know in 2021
Buying online, picking up in-store and curbside pickup have been steadily growing in popularity, naturally accelerated by the events of this year. Sailthru and Liveclicker have identified four key customer personas to help you massage your messaging strategies to better engage these customers.
Friday is Now the Best Send Day for Emails
Since Ray Tomlinson sent the first email forty years ago, email has become a dominant communications channel. Today, it’s one of the best ways...
By Brittany King
What Is Deep Personalization?
Gone are the days of people finding personalization intrusive and creepy. Today’s consumers appreciate — and even expect — personalization. Of more than 2,000...
By Jason Grunberg