Retentionomics: Why Lasting Relationships With Customers Make Sense [Forbes]
By Elizabeth Trombino | October 17, 2016
While it’s well-known and documented that investing in nurturing relationships with existing customers is more cost-effective than converting new ones, companies are still struggling to take advantage of the strategies that foster retention.
A recent Forbes Insights and Sailthru report, Retentionomics: The Path to Profitable Growth, reveals why some companies are significantly underutilizing retention and failing to connect it with their acquisition programs.
Though 79% of acquisition budgets increased over the last year – compared to just 42% of retention budgets – companies who remained focused on retention grew their market share by 14% over the last year. How are you investing for 2017?
2020 Holiday Marketing Playbook
With all that has happened this year, we expect to see a holiday season unlike any other. That said, the time to start testing and building out email and CRM strategies is now. Along with our Retail Advisor, former JustFab VP Monica Deretich, Sailthru has developed this playbook to help retailers crush Q4 and beyond.
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When evaluating a new email services provider, there are many things to consider: send speed, analytics and the level of customer support, just to...
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