Retentionomics: Why Lasting Relationships With Customers Make Sense [Forbes]
By Elizabeth Trombino | October 17, 2016
While it’s well-known and documented that investing in nurturing relationships with existing customers is more cost-effective than converting new ones, companies are still struggling to take advantage of the strategies that foster retention.
A recent Forbes Insights and Sailthru report, Retentionomics: The Path to Profitable Growth, reveals why some companies are significantly underutilizing retention and failing to connect it with their acquisition programs.
Though 79% of acquisition budgets increased over the last year – compared to just 42% of retention budgets – companies who remained focused on retention grew their market share by 14% over the last year. How are you investing for 2017?
The 4 Curbside Customers to Know in 2021
Buying online, picking up in-store and curbside pickup have been steadily growing in popularity, naturally accelerated by the events of this year. Sailthru and Liveclicker have identified four key customer personas to help you massage your messaging strategies to better engage these customers.
Friday is Now the Best Send Day for Emails
Since Ray Tomlinson sent the first email forty years ago, email has become a dominant communications channel. Today, it’s one of the best ways...
By Brittany King
What Is Deep Personalization?
Gone are the days of people finding personalization intrusive and creepy. Today’s consumers appreciate — and even expect — personalization. Of more than 2,000...
By Jason Grunberg