The Power in GameStop’s Authentic Connection With Millennials

Millennials love video games, and no retailer knows this better than GameStop -- the success of its business depends quite literally on this group of individuals, which make up 59% of its PowerUp Rewards program members and almost two-thirds of its workforce.

Discounting 101: Acquiring New Customers

Everyone loves a new customer - she’s a promising blank slate, with no prior experience with your brand and no expectations that you’re going to cut prices constantly.