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Sailthru Launches First-Ever Personalization Index for Retailers

It’s easy for a marketer to walk into an industry conference and hear all about how other brands are planning to personalize. But it’s a whole lot harder for that same marketer to figure out what colleagues, peers, and competitors are doing to personalize right now, and how well it’s working – or not. That […]

Personalization: The State of the Art and Where to Start

This month, Sailthru introduced its first-ever Retail Personalization Index, an in-depth research report that dives into the personalization strategies – and results – of 100 well-known retail brands. It’s also designed to provide inspiration and resources for brands that are just starting to personalize and those looking to advance their strategies. In this interview, Sailthru […]

The Go-To Guide for Navigating Shop.org 2017

It’s happening. Shop.org’s annual conference is coming to LA in September. The top retail and technology leaders from companies like Jet.com, Minted, Nike, REI, RevZilla, TechStyle Fashion Group and countless more will descend upon the Los Angeles Convention center to hear the latest on trends in customer experience, machine learning, in-store innovation, and the future […]

The Mobile Future Is Here For ASOS, Papa John’s, and Amazon

This edition we look at how increased customer reliance on smartphones is affecting the strategies of three very different retailers: Papa John’s, ASOS and Amazon. Papa John’s is saying that well over half of its orders are now online; ASOS is integrating artificial intelligence into its shopping app; and new stats show app use is […]

The Top 3 Reasons Media Executives Say Visitors Don’t Become Loyal Readers

There is perhaps no group of companies more keenly aware of the value of repeat customers than digital media enterprises. Of course, in the case of media companies, repeat customers are often expressed as repeat visits, since visits drive pageviews and pageviews drive advertising dollars. But because each page view is worth pennies, it’s crucial […]

4 Key Strategies for Out-Personalizing Amazon

What do Walmart, Bed Bath & Beyond, and Amazon all have in common? They all attended our recent webinar on how to out-personalize Amazon. Yep, even Amazon was interested in the topic! We’re sharing a few of the key strategies included in our presentation, which are covered below. If you missed out, you can find […]
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