To consistently grow and maintain a competitive advantage, companies must take a data-driven approach to business strategy and marketing -- here's how ecommerce brands can be deliberate when analyzing their data to outperform their peers.
To date, only a fraction of overall online purchases take place via mobile, but this number is quickly rising and we’re already seeing the way consumers shop with mobile changing in this infographic from DirectBuy.
For retailers, managing, measuring and improving the customer experience is one of the biggest challenges at hand -- here are 3 lessons from leading marketers at Bonobos, Jet and Zola on driving customer experience success.
Most marketers know that it's 5 times as cost effective to retain existing customers than to acquire new ones, but are unsure how to make the changes in their business to improve this important profit lever -- here are 4 ways to get started.
Marketers who have a clearly defined understanding of consumer intent are able to better produce content that produces actionable results - read this article to discover five steps that will help you determine consumer intent.
As an ecommerce retailer, you know your online marketing campaign performance has a direct effect on your bottom line -- in this infographic, find 10 ideas for putting your brand on the map and attracting new, potentially loyal customers.