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Why Retention is Key to Controlling Your Brand Destiny: A Q+A with Sailthru CMO Eric Porres [Part 1]

No one understands customer retention quite like Eric Porres. Before coming to Sailthru, Porres was the Chief Marketing Officer of publicly-traded programmatic marketing company Rocket Fuel, and, before that, of marketing technology company Lotame Solutions. He’s also been an entrepreneur, founding digital marketing consultancies and learning what it takes to retain his own customers while […]

Shoptalk 2016: Our Most Anticipated Sessions

The founders of Money20/20 and head of retail at PayPal are throwing their inaugural conference next week: Shoptalk. Get ready for the biggest names in retail and tech to take the stage for three days of keynotes, sessions and networking. With the agenda currently featuring more than 225 speakers and 100 conference sessions, it’ll be […]

33 Companies that are Revolutionizing Retail

The way people shop is changing every day. Thanks to the proliferation of smartphones and innovations in delivery and data, the retail landscape is evolving like never before. And as retailers become more understanding of what consumers want, the way they choose to market their products changes, as well. We selected 33 companies — from […]

When Fashion and Crowdsourcing Collide: How Betabrand Increased Repeat Purchases by 42%

San Francisco-based retailer Betabrand is at the forefront of fashion’s movement into crowdsourcing. The company is more of an online clothing community than an online clothing retailer. They’re crowdsourcing product design and then crowdfunding products to life. More than 60% of US consumers are interested in providing input to design and build new products or […]

This Week in Retention: Using Partnerships and Customer Passions to Lift Retention Rates

On one level, the key to improving customer retention rates is simple: marketers need to create better, deeper customer relationships. Easier said than done, right? One powerful way to foster those relationships, say multiple analysts and strategists, is to look outside your brand for insights into customers’ passions and motivations. Here, some perspectives on boosting […]

How Well Does Personalization Work? Ask Those Who Are Doing It

The benefits of personalization are becoming better-known all the time. More than 56% of the senior marketers polled in a June 2015 study from the CMO Council found that personalization brought higher response and engagement rates. Some 44% said personalization resulted in greater customer affinity and word-of-mouth; 43% said it brought more customer conversions. So […]

How Facebook Will Pay Digital Publishers For Engagement – Sort Of

For publishers, digital has long presented a quandary: It rewards quantity, not quality. Digital publishers get paid on pageviews, and you can bet your income statement that a slide show about cute cats is going to drive more pageviews than a well-reported story about Syrian refugees, every time. Key to measuring quality, of course, is […]

Martech ROI: 3 Questions CMOs Need to Answer

In the past few years, companies have been spending billions of dollars bulking up their marketing technology stack. The American advisory firm IDC estimates that by 2018, spending on martech will reach $32.3 billion, reaching a compound annual growth rate of 12.4 percent. Between 2014 and 2018, CMOs will invest $130 billion on martech, according […]

Conversion Optimization: 4 Do’s For a Frictionless Checkout Process

Conversion optimization is the strategic system set to encourage a higher percentage of your site visitors to convert. Your site’s efforts should be reflected in a clean, focused checkout process. With an average cart abandonment rate for an e-commerce site at nearly 70%, it’s no secret that high abandonment rates result in your business losing […]

How Personalization Helps BustedTees and TeePublic Bring Its Customers Products They Love

BustedTees, one of the internet’s leading t-shirt brands, has long used personalization to increase clickthroughs, sales and customer retention. In 2013, the company launched TeePublic, a cross between Etsy and Kickstarter for a curated online community of more than 13,000 t-shirt designers. That’s given the company exciting new opportunities to use personalization to zero in […]
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