A Q&A with Andy Leaver, Sailthru’s New EVP of Worldwide Sales

All of us at Sailthru are excited to announce and welcome Andy Leaver to the Sailthru team as EVP of Worldwide Sales. Andy brings more than 20 years of experience to Sailthru, including executive positions at Hortonworks, Workday and Bazaarvoice — helping to lead all towards IPO. Having been a leader of international teams at […]

Facebook + Sailthru: How Rent The Runway and Betabrand Predict Long-term Customers [Women’s Wear Daily]

In a multi-week program, Sailthru set out to prove that the “silver bullet” to increasing retention is through optimizing acquisition. We worked with retailers and publishers using our predictive analytics tool, Prediction Manager, to drive new customer acquisition via Facebook’s lookalike modeling. Women’s Wear Daily (WWD) recently covered the success of our pilot program highlighting […]

Mobile Marketing and Geolocation: Up Your Effectiveness With Location Targeting

Mobile marketing is an important aspect of every marketing plan (or at least it should be.) Even when they’re on the go, consumers expect to receive relevant messages that meet their specific needs, whether that’s on their phone, tablet, or wearable device. The good news is that technological advances are giving marketers more and more […]

Snapchat and Instagram Stories: Engaging Content for the Young Millennial

This is the second post in a four-part series covering how to engage millennials in new media, according to Kait Hobson, a recent grad of Syracuse University’s Newhouse School of Public Communications and indisputable Millennial. Read part one here.  Millennials are said to have a problem with engagement or a short attention span but this is false—we consolidate everything, […]

How Online Retailer Everlane Uses Email and Mobile to Bridge the Online and Offline Worlds

Like other online fashion retailers, Everlane uses technology to eliminate the middleman, selling lower-priced products directly to consumers. Unlike much of the competition, however, Everlane also practices what it calls radical transparency, which manifests as complete openness about costs, pricing and ethical manufacturing practices. When shoppers buy Everlane’s clothing, they’re also buying into its socially […]

Optimizing Facebook Acquisition: How Rent the Runway, Betabrand and SheKnows Media Decreased Acquisition Costs and Increased Long-term Value of New Customers

Evidence supporting the need for marketers to increase their focus on customer retention is growing. There’s the oft-referenced Bain stat that increasing retention by a mere 5% can increase profitability up to 95%; Gartner’s prediction that in the near future 80% of a brand’s future revenue will come from 20% of their existing customers; and […]

Unlocking Value In The Economist, Customer Feedback, and Personalization

This week we look at how the oldest of publications – The Economist was founded in 1843 – convinced new audiences of its value via a targeted, optimized digital campaign, and we examine fresh perspectives on customer feedback and personalization. How The Economist Raised Eyebrows and Subscriptions At this year’s Cannes Lions, an eight-day festival […]

Measuring Email Effectiveness with CTOR

Do you know one of the core differences between marketers with high performing, revenue-dominating email programs and those that are barely producing results? Access and utilization of the right data. Of course, strategy and technology play a huge role as well, but without a solid foundation for measurement, even the smartest strategies around will be lacking. […]

The Cambridge Satchel Company has Customer Retention in the Bag

Fashion bloggers and A-list celebrities, including the likes of Taylor Swift, have deemed The Cambridge Satchel Company and its products among fashion’s ‘must-have’ accessories since it was founded in 2008. The company continues to grow its global customer base, and has gone on to open stores in its hometown of Cambridge in addition to Edinburgh, […]
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