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The Future of Mobile Shopping [Infographic]

To date, only a fraction of overall online purchases take place via mobile, but this number is quickly rising and we’re already seeing the way consumers shop with mobile changing in this infographic from DirectBuy.

The 4 Drivers of Customer Retention

Most marketers know that it's 5 times as cost effective to retain existing customers than to acquire new ones, but are unsure how to make the changes in their business to improve this important profit lever -- here are 4 ways to get started.

5 Tips to Better Identify Consumer Intent

Marketers who have a clearly defined understanding of consumer intent are able to better produce content that produces actionable results - read this article to discover five steps that will help you determine consumer intent.
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