3 Ways Retailers Use Digital Technology to Improve the In-Store Experience

Sailthru’s first-ever Retail Personalization Index is based off an in-depth examination of the personalization strategies of 100 well-known retail brands. While many brands have made some great progress in using digital data to improve the customer experience, we also found a few areas where we might see major improvement over the next few years. Among […]

Macy’s Looks to Loyalty to Drive Revenue; Nike and The New York Times Focus on Personalization

How do savvy brands increase their sales? Increasingly, it’s by leveraging direct connections with consumers built through loyalty programs, email, and multi-channel personalization. This week we’ll look at how Macy’s, Nike and The New York Times are using these strategies to create relevant consumer connections that increase revenue. To Win Back Consumers, Macy’s Redesigns Its […]

Behind the Retail Personalization Index: How We Ranked 100 Brands’ CX

When we began to create our first-ever Personalization Index, we knew it would be a massive undertaking. We already had a methodology framework we were using internally, called Experience the Brand, that our staff uses to better understand brands’ efforts at personalization. Completing an Experience the Brand analysis takes a significant amount of time, but […]

Social Ads Aren’t Converting Shoppers, But Online Holiday Wish Lists Will

While social media channels continue to push advertising options, a recent survey reveals that consumers don’t view Snapchat, Facebook or Instagram as shopping venues. What consumers will respond to this coming holiday season are online wish list tools, whether they’re buying online or in-store. We’ll also take a look at a $100-a-year membership offering from […]

Personalization vs. Segmentation: The Real Difference and Why it Matters

Personalization is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable, sustained growth. For others, it’s a set of tactics used to boost website traffic or email open and response rates. A few marketers probably still see personalization as a buzzword. But […]

How 100 Retailers are Leveraging the Power of Personalization: A Q&A with Sailthru’s Robert Jones

As Sailthru’s Director of Research and Insights, Robert Jones recently oversaw the comprehensive research that went into Sailthru’s first-ever Retail Personalization Index. This massive research project shines a light on the personalization strategies being used by different retailers, highlighting the most creative and effective among them. Here, Jones explains the purpose of the Index, the trends […]

7 Personalization Trends All Marketers Need to Know

On the heels of launching the first-ever Retail Personalization Index, our ongoing analysis of the Sailthru 100 brands has surfaced seven significant trends affecting retailers, regardless of how successfully they’ve been investing in improvements to their customer experience and personalization to date. Personalization and the customer experience are inextricably linked At Sailthru, we have long […]

Email Marketing Formulas and Key Indicators

Whether or not you’re leveraging email, let’s review some valuable email marketing formulas as described in the book, Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level. An evergreen business and marketing favorite, the book is full of use cases, industry leader interviews, […]

Retail Customer Journeys Have Absolutely Changed

At Sailthru, we agree that every customer journey is unique. While retail purchasing pathways, like the one illustrated below, are a helpful benchmark for retail brands to consider, in order to truly serve your customers with relevant communications at every turn, an individualized approach to lifecycle messaging is needed. Sailthru’s Lifecycle Optimizer is on the cutting […]
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