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Want to Increase Market Share? Research Suggests Retention Is Key

Ask a marketer why customer retention is important, and we know the answer you’re most likely to receive: because it’s so much more cost-effective to entice an existing customer to buy again than it is to acquire a new customer. We’ve got no argument with that, but there’s another powerful reason to get serious about […]

Churn the Beat Around: New Data on The State of Customer Attrition

For marketers, churn really is the creeping crud. Sure, every marketer expects some churn in their customer file. But in the long run, that supposedly small, manageable, amount of churn becomes a nightmare. The problem is that compounded over time, even modest rates of churn make a mess of efforts to sustain growth and profitability. […]

How Facebook and Twitter Continue to Evolve and Succeed at Engaging Millennials

This is the third post in a four-part series covering how to engage millennials in new media, according to Kait Hobson, a recent grad of Syracuse University’s Newhouse School of Public Communications and indisputable Millennial. Read part one here, and part two here.  Facebook is overrun with content but it’ll never go away. For Millennials, this platform serves a […]

A Forbes Insights Study: Linking Customer Retention With Profitable Growth

Everyone knows that it’s much less expensive to persuade an existing customer to buy again than it is to acquire a new customer. Yet marketing strategies and budgets only rarely reflect this. How then, do theories about customer retention translate into tangible, long-term successes? When we started to examine this question, we realized that there […]

Sailthru Wins Facebook’s Innovation Spotlight Award for Personalization at Scale

Every day retail and publishing brands are harnessing the power of Sailthru’s data science to create better experiences for their customers and subscribers. But any marketer knows that the journey begins with acquisition and Sailthru is proud to offer solutions to help marketers run their acquisition programs smarter. As a Facebook partner since 2014, we’re […]
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