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Unlocking Value In The Economist, Customer Feedback, and Personalization

This week we look at how the oldest of publications – The Economist was founded in 1843 – convinced new audiences of its value via a targeted, optimized digital campaign, and we examine fresh perspectives on customer feedback and personalization. How The Economist Raised Eyebrows and Subscriptions At this year’s Cannes Lions, an eight-day festival […]

Measuring Email Effectiveness with CTOR

Do you know one of the core differences between marketers with high performing, revenue-dominating email programs and those that are barely producing results? Access and utilization of the right data. Of course, strategy and technology play a huge role as well, but without a solid foundation for measurement, even the smartest strategies around will be lacking. […]

The Cambridge Satchel Company has Customer Retention in the Bag

Fashion bloggers and A-list celebrities, including the likes of Taylor Swift, have deemed The Cambridge Satchel Company and its products among fashion’s ‘must-have’ accessories since it was founded in 2008. The company continues to grow its global customer base, and has gone on to open stores in its hometown of Cambridge in addition to Edinburgh, […]

3 Media Trends to Engage Millennials

This is the first post in a four-part series covering how to engage millennials in new media, according to Kait Hobson, a recent grad of Syracuse University’s Newhouse School of Public Communications and indisputable Millennial.  When it comes to Millennials there’s as much debate on who is actually part of the generation as there is on whether or […]

How The Economist’s Personalization Strategy Delivered a 160% Increase in Pageviews

While many of the world’s most historic publishers have struggled to maintain relevancy as consumer attention shifts to digital and mobile, The Economist has thrived as a true 21st century publisher. While much has changed since The Economist was founded in 1843, this publisher has successfully reinvented itself in lockstep with the shift from print […]

Welcoming Tom Janofsky as Sailthru’s New EVP of Engineering

We take great pride in providing comprehensive marketing solutions to hundreds of media and retail brands all over the world. It is not lost on us that the backbone to keeping our customers happy is to keep our tech innovative, easy to use and effective in helping our clients reach their goals. Instrumental in this […]

Why Pokémon Go’s Strategy Won’t Work for You

This post originally appeared on VentureBeat, and was written by Guy Horrocks, GM of Mobile at Sailthru and founder of Carnival, a Sailthru company. Like any cultural phenomenon, Pokémon Go is one hundred percent polarizing. You’re either on your phone right now reading between PokeStops or you have no interest in playing the game. Regardless of what […]

Discounting in the Digital Age [Infographic]

While discounts are effective at driving short-term gains, they can wreak havoc on your bottom line -- that's why sophisticated marketers are now focused on deploying discounts strategically, which we outline in this easy-to-follow infographic.

Study: A Little Personalization Goes a Long Way. Just How Little? You Might Be Surprised.

Savvy marketers know the power of true, one-to-one personalization. It enables superior customer retention and stronger acquisition, and therefore leads to sustainable, profitable growth. Not everyone has achieved that level of personalization yet, of course. Sometimes, it’s easy to forget just how much of a difference it can make to take even baby steps along […]
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