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5 Essentials for Optimizing Marketing Automation

Editor’s Note: If you’re reading this, you understand how important marketing automation is to the modern business. Something not mentioned on this list than can supercharge your efforts around automation, while also improving results, is the type of marketing automation tool you bring on to partner with your business. Many tools today fail to meet […]

The Customer Experience Imperative with DealNews: A Q&A with Bruce Hammonds

DealNews is a discount aggregator that is redefining your view on deals sites. Founded in 1997, DealNews was one of the first companies of its kind in digital commerce. And, after all these years DealNews continues to be one of the top players is the discount world. So, what’s their secret? We recently sat down […]

The Top 12 Mobile Agencies in Europe

Here’s the good news: If you’re a business needing help developing a mobile strategy and the apps to go with it, you’ve got plenty of agencies to choose from. And here’s the bad news: If you’re a business needing help developing a mobile strategy and the apps to go with it, you’ve got plenty of […]

Personalization: What Works and What Doesn’t?

Last week, we teamed up with Drapers, N Brown Group and East to host a discussion on what really works and what doesn’t when it comes to personalized marketing. Hundreds of retail marketers and leaders joined the live webcast, where participants covered the hallmarks of a great online customer experience, what personalization tactics customers truly value, and […]

Creating High Purr-formance Customer Loyalty with MedicAnimal: A Q&A with Alan Lawrenson

MedicAnimal is a London-based online pet healthcare retailer, selling pet products including prescription medicines, pet food and accessories, and also owns retailers Pet Supermarket and Petmeds. Unlike other pet ecommerce companies, MedicAnimal was founded by a veterinarian Andrew Bucher. Whilst each company has a different target customer and proposition, one thing is for sure, the […]

Form Follows Function at Raizlabs: Q&A with CEO Greg Raiz

While mobile apps may feel ubiquitous to consumers at this point, it’s tough to imagine our lives without them. It’s even tougher to imagine the people who made the first mobile apps — but that’s exactly what Greg Raiz, founder and CEO of renowned mobile agency Raizlabs, did back in the mid-2000s after the launch […]

Are Digital Publishers Moving Away from Massive Scale in Favor of Engagement?

If competing for eyeballs means out-reaching Facebook’s 1.86 billion or Google’s 2.2 billion users, it’s no surprise that digital publishers are changing their focus from scale to engagement. In this post, we’ll look at how this trend is playing out for traditional and pure-play digital publishers, including The New York Times, The Outline, The New […]

Sailthru Named to Gartner 2017 Magic Quadrant for Multichannel Campaign Management

We’re excited to announce that for the first time, Sailthru has been named in Gartner’s Magic Quadrant for Multichannel Campaign Management. Of the thousands of technologies across martech and adtech, Gartner’s document positions just 22 companies in this year’s report. Key themes noted in the report include personalization and personalization engines, machine learning and artificial […]
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