How Betabrand is Driving Loyalty with Alternative Payment Methods [Podcast]

When shopping online, there are some key components that make the experience seamless. Ultimately, conversions make or break your business — so optimizing the checkout experience is one major key. Alternative payment options in particular are becoming increasingly important for online retailers. Providing payment options can recoup 30% of sales by customers that abandon carts. […]

Holiday 2016 Shows That “Mobile-First” Is Already Here

There are just two things retailers need to know about the 2016 holiday shopping season. First, it showed the power of ecommerce and digital marketing more powerfully than ever before. Second, it’s not over yet. Happy Holidays for Digital Retailers This year, ecommerce was up 34%, globally, over last year’s holiday shopping season. That’s an […]

The 9 Must-See Sessions at NRF’s Big Show

It’s called the Big Show because it’s a big deal. This January, more than 30,000 retail and technology leaders will descend upon NYC’s Javits Center to hear from industry leaders as they unpack trends in customer experience, machine learning, in-store innovation, and the future of mobile. But the agenda is — as the conference name […]

What Travel Companies Can Learn From Air New Zealand []

This post originally appeared on the blog.  How can an app show that you care about your customers? This may sound like a tough question. But for Air New Zealand and its customers, it’s easy to answer. Airlines, like other travel companies, aren’t just moving people from place to place. They’ve actually got their […]

It’s All About Omnichannel: In-Store Pickup, Plus Push Notifications and theSkimm

Cashing in on holiday gift giving isn’t just for traditional retailers, at least not if theSkimm’s new gift box offering is any indication. We’ll also look at how retailers can improve their buy online, pickup in-store operations, and consider the future of push notifications. theSkimm Ventures Into Ecommerce Why spend time writing a holiday gift […]

The Digital Holiday Season Ends on 12/17

While the 2016 holiday season has broken records for ecommerce and mobile shopping, the countdown clock for digital shopping is quickly winding down. The last call for online conversion will come this Saturday, December 17. According to an analysis of purchase data from Sailthru’s retail customers, last year retailers experienced significant drop off in email […]

Why Your Holiday Strategy Should be Mobile-First, Not Mobile-Whenever

Two of the biggest trends driving this season’s holiday shopping are the increased use of mobile and the growing importance of omnichannel marketing. So it’s worth asking yourself: Is your marketing riding these trends or fighting them? In our recently-released Holiday Playbook, we show how retailers can adapt to these forces and use them to […]

Cyber Weekend Recap, Results and Trends

The holiday season began with a bang for digital retailers, with online shopping over the five-day Thanksgiving weekend totaling $12.8 billion, an increase of 15.2% from last year. Throughout the long weekend, a number of trends surfaced that are going to continue to influence how marketers plan, personalize, and promote, at year-end and beyond. The […]
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