When it comes to communication, every culture has its nuances. As Sailthru continues to expand into the EMEA region, we are seeing a tremendous interest in our differentiated approach to personalisation and relevancy, specifically in the UK.

To further our awareness and understanding of how companies and consumers in the UK differ than those in the US regarding personalisation, we launched a research study to discover consumer patterns in e-commerce, their awareness of personalisation, the perceived benefits of personalisation and how and where e-commerce brands should be communicating.

What we learned?

Well, it’s a much bigger difference than just the letter “z.”

Download the full study, here.

SAIL_026_UK_personalisation_infographic_042414a

Download the UK Personalisation Report.

consumer preferenceseCommerceemeamarketingpersonalisationpersonalizationSailthruuk