New UK E‑commerce Research Proves Consumers are Aware of and Desire Personalisation
By Sailthru | April 23, 2014
When it comes to communication, every culture has its nuances. As Sailthru continues to expand into the EMEA region, we are seeing a tremendous interest in our differentiated approach to personalisation and relevancy, specifically in the UK.
To further our awareness and understanding of how companies and consumers in the UK differ than those in the US regarding personalisation, we launched a research study to discover consumer patterns in e-commerce, their awareness of personalisation, the perceived benefits of personalisation and how and where e-commerce brands should be communicating.
What we learned?
Well, it’s a much bigger difference than just the letter “z.”
Download the full study, here.
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