New UK E‑commerce Research Proves Consumers are Aware of and Desire Personalisation
April 23, 2014
When it comes to communication, every culture has its nuances. As Sailthru continues to expand into the EMEA region, we are seeing a tremendous interest in our differentiated approach to personalisation and relevancy, specifically in the UK.
To further our awareness and understanding of how companies and consumers in the UK differ than those in the US regarding personalisation, we launched a research study to discover consumer patterns in e-commerce, their awareness of personalisation, the perceived benefits of personalisation and how and where e-commerce brands should be communicating.
What we learned?
Well, it’s a much bigger difference than just the letter “z.”
Download the full study, here.
Looking Fashion Forward: 6 Best Email Marketing Practices for Footwear Retailers for 2022
Sailthru Quarterly Product Updates (and a Sneak Peek at What’s Next)
2021 is already off to an exciting start for our Product and Engineering teams here at Sailthru. We’ve been busy building and launching new...
Product & Customers
From Analytics to Platform Enhancements: A Complete Guide to Sailthru’s Upcoming Webinars
TrustRadius named Sailthru one of the Top Rated Email Marketing Software providers, an accolade based on our positive customer reviews. The reviewers praised our...