New Solution: Sailthru Mobile Is Live
By Kristine Lowery | December 11, 2013
Doing business in a world with more than 1 billion smartphones in consumers’ pockets and upwards of 150 million tablets sold — and with those numbers forecasted to skyrocket — every brand must ensure they are ready to engage with their digital community in a personalized way through mobile. With Sailthru Mobile you can now make the transition from traditional desktop activity to the unique behaviors seen in omnichannel consumer engagement.
Delivering Personalized Mobile Experiences
Sailthru Mobile transcends basic mobile push notifications and SMS alerts and delivers completely personalized messages to mobile devices with consumer data already stored in Sailthru. Send 1:1 personalized push notifications to your app audience and SMS alerts directly to your consumer’s smartphone that are engaging, relevant, and support customer retention.
Sailthru Mobile product features are designed to help marketers get smarter to activate new customers and retain existing customers. Aside from personalized SMS and push notifications, Sailthru Mobile offers:
• Actual mobile analytics. Face it: you need to look beyond a click to understand consumer behavior on a mobile device. Leverage user interest data, point of app access, and even average order value that feeds automatically into Sailthru for a more robust view of your on-the-go audience.
- • A tablet-optimized commerce store. No more messy customer experiences or impossible checkout processes. Clean, simple, and revenue-driving.
The combination of personalized mobile communications, seamless (and automatic!) responsive design, and actionable mobile analytics is what makes Sailthru Mobile the full solution to optimize your digital community outside of the inbox.
Ready to get personal with your mobile audience? Learn more about Sailthru Mobile.
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Email is (or should be) the most important channel to any modern media company, from legacy publishers to digital-first players. Brands that don't treat it as such are missing on a huge opportunity to increase traffic and ultimately, revenue. Sailthru is here to help, with this guide we developed alongside our Media Advisor, Allison Mezzafonte.
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