We kicked off this week by releasing some new Query Builder criteria to help you strategize and create more dynamic communications for your customers.

By setting the “is before date”, “is since date”, “is on date” criteria, you can compile a Smart List that will change your audience dynamically depending on the date you set. For instance, you can automate sending special offers and/or messages to users on their birthday, an anniversary, or any event tied to a date.

To learn more on the specifics of our new Query Builder criteria, please contact your Account Manager.

Not a Sailthru client yet? Get in touch with us.