Article
New Feature: Query Builder Date Criteria
By Marketing Team | March 25, 2014
We kicked off this week by releasing some new Query Builder criteria to help you strategize and create more dynamic communications for your customers.
By setting the “is before date”, “is since date”, “is on date” criteria, you can compile a Smart List that will change your audience dynamically depending on the date you set. For instance, you can automate sending special offers and/or messages to users on their birthday, an anniversary, or any event tied to a date.
To learn more on the specifics of our new Query Builder criteria, please contact your Account Manager.
Not a Sailthru client yet? Get in touch with us.
Increasing Traffic From Email
Email is (or should be) the most important channel to any modern media company, from legacy publishers to digital-first players. Brands that don't treat it as such are missing on a huge opportunity to increase traffic and ultimately, revenue. Sailthru is here to help, with this guide we developed alongside our Media Advisor, Allison Mezzafonte.
Related
