Must Read: Debunking the 5 Myths of Personalization Parts 1 & 2
April 2, 2015
There is a deluge of definitions surrounding marketing personalization today. We’ve set the record straight before on what personalization means to us–and what it means for other players in the game. But there is still quite a bit of dissonance surrounding personalization as a practice and as a marketing mindset, including a huge proliferation of personalization myths.
Here are some of the most common ones (which aren’t true, by the way):
1. Personalization is all or nothing
2. Personalization at scale is far too costly
3. Personalization is a “nice to have”
4. Recommendations and predictions are the same thing
5. Personalization only drives short term conversion
Enough is enough.
Publishing in a Cookieless World: How First-Party Data Is Transforming Media Companies
Third-party cookies have made it easy for media companies to reach subscribers. But by 2022, Google will say goodbye to them forever. Find out why you need first-party data moving forward.
Diversity in Recruitment
This post is authored by Jada Harland, CEO + Talent Marketer. From a consumer and recruiting perspective, diversity did not become important; it always has and...
As Virtual Events Bring Viable Revenue, Keep Your Subscribers in the Loop
In the last year, pivoting to digital was a means for survival. As in-person events were called off, virtual events rose in popularity. Today,...