Meet Sailthru & Alex and Ani at eTail Europe
By Kristine Lowery | June 21, 2014
Earlier this year, we conducted a research study of 1,000 UK consumers revealing that the majority are aware of personalization in ecommerce brand messaging and, more importantly, are more likely to engage with brands that tailor their messages towards each individual. European ecommerce brands are incredibly attuned to cutting edge marketing methodologies and strategies as a result, and it’s why we couldn’t be more excited for this year’s eTail Europe event starting Monday, June 23rd.
We’re a proud sponsor and speaker, and happy to bring with us our friend (and client), fellow Inc. 500 company, Alex and Ani to present side-by-side to educate other marketers on this new, customer-centric era in brand communication.
Join Sailthru’s VP of Analytics & Optimization, Cassie Lancellotti-Young, as she presents with Chad Westleigh, Lead Manager, Digital Marketing & Analytics, Alex and Ani, on giving individual customers what they want, when they want it to transform revenue generation through personalization. It’s going to be an incredibly rich talk and we hope you can make it.
Here’s where to find us:
• Tuesday, June 24, Track B @ 2:30PM (14:30): See Cassie and Chad present, “Leveraging 1:1 Personalisation Technology to Drive Incremental Revenue”.
• Booth #20, Fleming Room: Meet senior Sailthru staff for a free omnichannel consultation and Sailthru demo anytime during the show!
• Tweeting from @Sailthru.
We’re also looking forward to attending many of the strong lineup of presentations this year. Some of the talks we can’t wait for: ASOS’ Kate Boyle (Head of Programme Delivery), River Island’s Helen Colclough (Ecommerce Development Manager), QVC’s Gina Deeble (Director of Multi-channel Planning & Commerce), and Fruugo’s Glen Richardson (Chief Marketing Officer).
Please make sure to stop by our booth, we’d love to chat and grab a drink over the World Cup!
Kristine Lowery is the Senior Marketing Associate at Sailthru.
2020 Holiday Marketing Playbook
With all that has happened this year, we expect to see a holiday season unlike any other. That said, the time to start testing and building out email and CRM strategies is now. Along with our Retail Advisor, former JustFab VP Monica Deretich, Sailthru has developed this playbook to help retailers crush Q4 and beyond.
Let’s Call it What it Is: Multicultural Marketing, Not Diversity, Equity and Inclusion
This article on multicultural marketing is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black...
By Juanita Velez
Product & Customers
MarTech Breakthrough Award Names Sailthru “Best Overall Email Platform”
Created by Scott Brinker, the HubSpot VP known as Chief Martec, the first Marketing Technology Landscape featured 150 companies. Nearly a decade ago, there were...
By Kristine Lowery