MEDIAPOST: So Long, Segmentation.
August 14, 2012
Our fearless CEO, Neil Capel, discusses how segmentation as we know it is dead. Neil talks about how marketers should think of their users as individuals instead of in segments to gain the the greatest ROI on their marketing efforts. Check it out!
SMS Marketing Best Practices
3 First-Party Data Tactics to Make Your Emails Better
Right now, successful email marketing is all about personalization. The good news is, you already know what buyers want — it’s right there in...
Creating a Customer Value Exchange to Drive Better Personalization
This byline was originally posted on Forbes.com Some of the polish on retailers’ personalization strategies is starting to fade. While many retailers were focused...