Product & Customers
MarTech Breakthrough Award Names Sailthru “Best Overall Email Platform”
September 23, 2020
Created by Scott Brinker, the HubSpot VP known as Chief Martec, the first Marketing Technology Landscape featured 150 companies. Nearly a decade ago, there were enough martech companies to make a robust graphic, still with enough whitespace to distinguish one logo from the next. Today’s Marketing Technology Landscape looks more like a page from Where’s Waldo? with 8,000 companies segmented into a few dozen categories.
Still, the best of the best manage to break through and stand out. Every year, marketing intelligence organization MarTech Breakthrough recognizes those advertising, sales and marketing technology superstars with Breakthrough Awards. We’re thrilled to announce that Sailthru was named “Best Overall Email Platform,” winning a MarTech Breakthrough Award for the third consecutive year.
How Sailthru Broke Through the Crowded MarTech Landscape
Sailthru was named “Best Overall Email Platform” thanks to the strength of our personalized marketing capabilities. We’ve always believed that personalization is the most surefire way for email marketers to catch consumers’ attention. Now it’s more important than ever; our sister brand Campaign Monitor found that open rates throughout March and April increased more than 20% month-over-month.
“This year, more than ever, companies need to connect with their customers, and personalization is at the core of the Sailthru marketing platform,” explains James Johnson, Managing Director at MarTech Breakthrough. “Sailthru delivers on this need, making communication more personal. The Sailthru platform serves as more than just an email marketing tool, enabling key communications between companies and their customers.”
Sailthru has more than 3 billion global customer profiles, enabling marketers to power personalized, connected experiences across every channel. But more than that, our personalization is about quality over quantity. Offering strategic partners including Customer Success Managers and the Strategy & Analytics team, we’re there to help make sure our customers get the most out of our platform. That’s contributed to Sailthru becoming the world’s largest sender of personalized email, as well as the “Best Overall Email Platform” Award winner.
“Data is power and our customer profiles are the most robust in the industry,” says CM Group CMO Jason Grunberg. “We support our clients as they flex to meet their own changing customer needs, not only with our technology, but with our insights and superior support. This 2020 MarTech Breakthrough Award is a strong testament to the innovative technology and successful execution from the entire Sailthru team.”
Sailthru is not the only MarTech Breakthrough Award winner within our family of brands this year, either. Our sister brand Delivra was named Best B2B Email Platform.
2020 Holiday Marketing Playbook
With all that has happened this year, we expect to see a holiday season unlike any other. That said, the time to start testing and building out email and CRM strategies is now. Along with our Retail Advisor, former JustFab VP Monica Deretich, Sailthru has developed this playbook to help retailers crush Q4 and beyond.
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