Jeremy Stanley Talks Next‑Gen Predictive Technology at The Machine Learning Conference
June 29, 2015
It’s no secret that predicting what a consumer will do next is a marketing goldmine. Now that predictive intelligence is here, the market for predictive analytics software is one of the hottest in the biz, with projections that it will total more than $6 billion by 2019.
So, what does that mean for brands? It means that early adopters of predictive marketing practices are going to yield significant gains — and stay a leg up on the competition.
Recently, our Chief Data Scientist & EVP of Engineering, Jeremy Stanley, spoke at The Machine Learning Conference, about how Sailthru is helping today’s leading marketers master predictive marketing with Sightlines. If you don’t already know, the MLconf discusses the application of algorithms, tools and platforms that help solve problems. Basically, it’s a ton of smart people talking about amazing technological solutions.
In his presentation, Jeremy talked about how publishers and ecommerce brands can use predictive marketing to transform revenue generation and lifetime value for their audiences. Listen the whole presentation by clicking play below…we predict that you’ll like it.
How The Honey Baked Ham Company® Drives Revenue With Data-Driven Marketing
The NFL, The Honey Baked Ham Company, Herschel Supply Co., CoinDesk, and Other Top Brands Select Sailthru Marketing Automation
Smart Brands Favor Sailthru’s Data-First, Agile Technology for Their Omnichannel Marketing Needs Sailthru, a CM Group brand and the leading personalized marketing automation technology...
Why Wait? 4 Ways to Make an Instant Impact in Your New Marketing Role
In a time where everything is changing, many marketers have reevaluated their careers and are taking on new roles in 2021. And whether it’s...