IAB Tablet Buyer’s Guide

Sailthru’s support lead, Vanessa Sorenson, recently posted about our Query Builder and how you can use it to see the way people are connecting with your content. It is a powerful tool which allows you to take  a snapshot of your data, generate new lists and smart lists, and update the users in your database. You can query for such devices and browsers as:

  • iPad
  • iPhone
  • Android
  • Opera Mini
  • BlackBerry
  • Palm
  • Windows Smartphone
  • Other Mobile
  • Firefox
  • Chrome
  • Safari
  • Opera
  • Internet Explorer

  In just 18 months the tablet has become very popular with consumers and shows no signs of any decline in that popularity. The IAB has released a table buyer’s guide to help marketers navigate this expanding market. “In 2010 there were 9.7 million tablets sold in the U.S. representing 3% of the U.S. population. Of those 9.7 million, 8.5 million were Apple iPads (88%). Apple reported that it had sold nearly 29 million iPads from the initial launch of the product in April 2010 through July 2011.” The guide addresses issues on planning, design, execution and measurement of three specific forms of tablet display advertising: – In-App Ads – Ads delivered in apps downloaded to and resident on the tablet – Tablet Web Ads in PC-Optimized Websites – Ads served to consumers using tablet web browsers, but browsing websites designed with the PC audience in mind – Tablet Web Ads in Tablet-Optimized Websites – Ads served to consumers using tablet web browsers, in web pages designed specifically for tablet-based browsers   You can get more information at the IAB site here. You can check out our step-by-step tutorial on using Query Builder to list mobile users and browser types here.

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