Article

Sailthru’s 2019 Holiday Marketing Playbook

June 24, 2019

5 Welcome Series Email Strategies from the World's Best Brands

How can you make your welcome emails a warmer, more valuable experience?

Article

What Makes Sephora Such an Outstanding Omnichannel Retailer?

The next time someone questions the amount of time and money you’re spending on personalization to unify the customer experience, tell them about Sephora—the...

Personalization

Personalization vs. Segmentation: The Real Difference and Why it Matters

Personalization is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable,...

Media

How Personalization Can Enhance Email for Publishers

Email for publishers is having a moment in the sun. Throughout the coronavirus pandemic, subscriptions have been on the rise and it’s been paying...

Sailthru’s 2019 Holiday Marketing Playbook

5 Welcome Series Email Strategies from the World's Best Brands

What Makes Sephora Such an Outstanding Omnichannel Retailer?

Personalization vs. Segmentation: The Real Difference and Why it Matters

How Personalization Can Enhance Email for Publishers

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