Sailthru’s 2019 Holiday Marketing Playbook

How Personalization Can Enhance Email for Publishers

Email for publishers is having a moment in the sun. Throughout the coronavirus pandemic, subscriptions have been on the rise and it’s been paying...

By Mike O'Brien

Personalization vs. Segmentation: The Real Difference and Why it Matters

Personalization is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable,...

By Jason Grunberg

Business Not As Usual: 14 Email Marketing Tactics to Test Now

By Admin Adminer