A Marketer’s Guide to Evaluating Personalization Technology
May 21, 2019
A Marketer's Guide to Evaluating Personalization Technology
Personalization has never been more popular - or more peddled. With thousands of marketing technology vendors to choose from, marketers may be tempted to simply “add on” personalization to their ESP. But doing so could result in siloed data, half-baked personalization, and wasted money.
5 Rules for A/B Testing
The ease of A/B testing makes it one of the most time-tested tools for digital marketers. Marigold Engage by Sailthru by Marigold has always...
3 Interactive Experiences We Love Right Now
Interactive digital experiences can help build brand loyalty while delivering key details about your customer’s interests and future purchase intent. The importance of data...