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A Marketer’s Guide to Evaluating Personalization Technology

By Admin Adminer | May 21, 2019

A Marketer's Guide to Evaluating Personalization Technology

Personalization has never been more popular - or more peddled. With thousands of marketing technology vendors to choose from, marketers may be tempted to simply “add on” personalization to their ESP. But doing so could result in siloed data, half-baked personalization, and wasted money.

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How The Vitamin Shoppe and TechStyle Fashion Group Prosper with Dynamic Personalization

Sephora’s app boasts an augmented reality fitting room and Best Buy’s has a “local store mode,” ensuring that products match the store’s inventory. Urban...

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Business Not As Usual: 14 Email Marketing Tactics to Test Now

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Pulling the Trigger on Personalization: The Missed Opportunities in Trigger-Based Email Marketing

Far more in-depth than the original iteration, Sailthru’s third annual Retail Personalization Index involved the exhaustive analysis of more than 250 brands and an...

By Mike O'Brien

A Marketer’s Guide to Evaluating Personalization Technology

A Marketer's Guide to Evaluating Personalization Technology

How The Vitamin Shoppe and TechStyle Fashion Group Prosper with Dynamic Personalization

Business Not As Usual: 14 Email Marketing Tactics to Test Now

Pulling the Trigger on Personalization: The Missed Opportunities in Trigger-Based Email Marketing

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