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    Article

    Marketing Blog → A Marketer’s Guide to Evaluating Personalization Technology

    A Marketer’s Guide to Evaluating Personalization Technology

    May 21, 2019

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    A Marketer's Guide to Evaluating Personalization Technology

    Personalization has never been more popular - or more peddled. With thousands of marketing technology vendors to choose from, marketers may be tempted to simply “add on” personalization to their ESP. But doing so could result in siloed data, half-baked personalization, and wasted money.

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