Article

A Marketer’s Guide to Evaluating Personalization Technology

By Admin Adminer | May 21, 2019

A Marketer's Guide to Evaluating Personalization Technology

Personalization has never been more popular - or more peddled. With thousands of marketing technology vendors to choose from, marketers may be tempted to simply “add on” personalization to their ESP. But doing so could result in siloed data, half-baked personalization, and wasted money.

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Media

How Personalization Can Enhance Email for Publishers

Email for publishers is having a moment in the sun. Throughout the coronavirus pandemic, subscriptions have been on the rise and it’s been paying...

By Mike O'Brien

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Business Not As Usual: 14 Email Marketing Tactics to Test Now

By Admin Adminer

Retail

Deep Dive Into Target’s Curbside Pickup Experience

This summer, Sailthru and Liveclicker surveyed 5,000 consumers about their behaviors and preferences, and learned that 31% have bought online, picked up in-store (BOPIS)...