Article

A Marketer’s Guide to Evaluating Personalization Technology

May 21, 2019

A Marketer's Guide to Evaluating Personalization Technology

Personalization has never been more popular - or more peddled. With thousands of marketing technology vendors to choose from, marketers may be tempted to simply “add on” personalization to their ESP. But doing so could result in siloed data, half-baked personalization, and wasted money.

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A Marketer’s Guide to Evaluating Personalization Technology

A Marketer's Guide to Evaluating Personalization Technology

Personalization vs. Segmentation: The Real Difference and Why it Matters

How Personalization Can Enhance Email for Publishers

3 First-Party Data Tactics to Make Your Emails Better

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