New Guide Alert: 4 Curbside Customers to Know in 2021. Check it Out
  • PRODUCT
    • Overview
      • Product Overview
      • Retail Solutions
      • Media Solutions
      • Sailthru Services
    • Channels We Power
      • Email
      • Mobile
      • Web
      • Integrations
    • Differentiators
      • AI + Machine Learning
      • Lifecycle Optimization
      • Data + Reporting
      • Partners
      • Technology
  • CUSTOMERS
  • EVENTS
    • Connect with Sailthru
      • Upcoming Events
      • Sailthru Academy
      • Past Events
      • Related Stories
      • Speaker Highlights
    • Upcoming Events
      • NRF Retail's Big Show - Chapter 1
      • DCN Next: Summit
      • Food for Thought

  • RESOURCES
    • Resources
      • View All
      • Blog
      • Guides
      • Retail Personalization Index
      • Documentation
    • Featured
      • How Personalization Can Enhance Email for Publishers
      • Deep Dive Into Target’s Curbside Pickup Experience
      • 3 Ways Personalization Can Boost BOPIS and Curbside Pickup Communications
SCHEDULE DEMO LOG IN
LOG IN SCHEDULE DEMO

Article

A Marketer’s Guide to Evaluating Personalization Technology

Avatar By Admin Adminer  | May 21, 2019

Trending topics

  • Sailthru's Top Performing Emails: See Why They Stood Out
  • Our Family of Brands Has Grown: Welcome, Selligent!
  • Make Your Preference Centers and Signup Pages Stronger
  • Your Guide to Increasing Traffic from Email

SHARE

A Marketer's Guide to Evaluating Personalization Technology

Personalization has never been more popular - or more peddled. With thousands of marketing technology vendors to choose from, marketers may be tempted to simply “add on” personalization to their ESP. But doing so could result in siloed data, half-baked personalization, and wasted money.

Get the Guide

Related

Media

Email for publishers personalization

How Personalization Can Enhance Email for Publishers

Email for publishers is having a moment in the sun. Throughout the coronavirus pandemic, subscriptions have been on the rise and it’s been paying...

By Mike O'Brien

Article

Business Not As Usual: 14 Email Marketing Tactics to Test Now

By Admin Adminer

Retail

Target curbside pickup

Deep Dive Into Target’s Curbside Pickup Experience

This summer, Sailthru and Liveclicker surveyed 5,000 consumers about their behaviors and preferences, and learned that 31% have bought online, picked up in-store (BOPIS)...

By Mike O'Brien

Join our newsletter

Must be Business email.

You may unsubscribe at any time. Visit our Privacy Statement to learn more about how we process your data and your rights as a data subject.

Product
  • Product Overview
  • Technology
  • Partners
Industries
  • Retailers
  • Media
Resources
  • View All
  • Blog
  • Guides
  • Retail Personalization Index
  • Documentation
Community
  • View All
  • Upcoming Events
  • Sailthru Academy
  • Past Events
  • Related Stories
  • Speaker Highlights
Company
  • About
  • Careers
  • Contact
Customers
  • Customer Stories
Channels We Power
  • Email
  • Mobile
  • Web
  • Integrations
Details
  • AI + Machine Learning
  • Customer Lifecycle Optimization
  • Data + Reporting
From The Blog
  • Why in-app notifications are the new email
  • 4 key strategies for out-personalizing Amazon
  • Mobile messaging tactics: Advanced Strategies
LinkedIn Twitter Facebook Instagram
Sailthru
Sailthru Status
Do Not Sell My Personal Information

© 2021 Sailthru. Inc. All Rights Reserved

One World Trade Center. Suite 48A. New York, NY 10007

  • Terms
  • Privacy
  • Trust Center
  • Modern Slavery Statement
Sailthru is part of the CM Group family of brands.