How to Use Emojis to Increase Push Notification Tap Through By 25%

Think marketers are full of crap? Well, the best mobile marketers are definitively full of ????  — and they are reaping the rewards because push notifications with emojis get an average of 25% greater direct tap throughs than mobile messages without a thumbs up, high five, dollar sign, or any other emoji you can think of.

Emoji Open Rate

With 40% of Cyber Monday sales coming from mobile devices and nearly 70% of consumers getting news on mobile devices, every app engagement matters. So how can you maximize your emoji strategy? Here are 4 easy tips for an A1 emoji game.

Stay Relevant ????

Use emojis that work within the context of your message. Birchbox and Boxed know it’s ❄️  outside, Target and Staples let you know how much ???? ????  you can save, and Jet just wants you to????  and ????  for the holidays.


Drive Urgency ????

For time sensitive information, make sure to let you people know that the ⏰ ⏳ is running out and that they have to act now. In a recent study across more than 100 million push notifications, Sailthru found that emojis featuring timers perform double digit percentage points higher than other emojis ???? . Staples, Target, Best Buy and other top retailers are getting this right.


Repeat Behavior ????

Associate specific emojis with specific types of messages to create instant recognition with your audience. Even though the average consumer spends more time on their mobile device than on desktop, the human attention span is shorter than a goldfish’s. Consider how CBS and CNN use specific emojis for specific message categories.


CBS-Sports-Baseball Moneystream-Bell

Have fun ????

Be creative and don’t be afraid to get a little weird — like using 5 emojis in a row like Urban Outfitters (or go totally random!). The ????  is not yet written on how to emojify your push notification strategy, so test and try new messages with the 1,100+ emojis available. Don’t leave direct opens on the table ???? !

UO Push


Need a ????  to keep these tips in mind? Here’s a look at the good and the bad when it comes to emoji use.

Good & Bad


For more mobile messaging best practices, check out our ultimate guide to mobile messaging created in partnership with Raizlabs, a leading mobile strategy and app development agency.

The Ultimate Guide to Mobile Marketing Messaging and Engagement

Increasing Revenue from Email:

The Definitive Strategy Guide for Fashion, Apparel and Specialty Retail Brands

Download Now