Every marketer knows that discounts work. But we often ask marketers, do you discount because you want to, or the need to immediately drive numbers forward? (Hint: It’s often the latter.)

While discounts are extraordinary at driving short-term gains, they can wreak havoc on your bottom line, and train every customer never to buy at full price. That’s not to say brands shouldn’t discount at all — sophisticated marketers are now focused on deploying discounts strategically vs. treating them as one-off conversion machines.

That’s why we’ve pulled together an easy to follow infographic based on our Ultimate Discount Strategy Guide.

Check it out below to learn:

• Why testing is so important for discounting strategies

• How to use personalization in discounting

• Examples of powerful discount tests to run

Click the image for high-resolution viewing!

Sailthru_Discounting in the Digital Age

Jason Grunberg, Director of Content at Sailthru