DATAINFORMED: E‑Receipts & Building Relationships
Increasingly more marketers aren’t seeing receipts as merely just a transactional, but actually the perfect opportunity to enhance 1:1 customer relationships. We anticipated this shift when we acquired Seamless Receipts in 2012 and are now offering this service to Sailthru clients to help integrate offline and online purchase history and customer/brand interactions.
This week DataInformed spoke with Sailthru’s own VP of Business Development, Michael Hershfield about e-receipts. Here’s what Michael had to say:
There’s an opportunity here for brands to begin a story with their end user. Brands may be worried about the leaky bucket – customers buy one thing from you and you never see them again. This is an opportunity to begin to engage with them on multiple channels.
For the full article please visit, More Retailers View E-Receipts as Customer Relationship Channel.