With the 4th of July upon us we decided to take a patriotic look at content marketing strategy in our latest infographic. By democratizing content creation, brands have the opportunity not just to create more content, but to create more audience-centric marketing that’s far more likely to resonate and stimulate authentic engagement.

Declaring independence from monolithic, one-way marketing is a courageous task. But the rewards of cultivating co-creation in your marketing efforts are best summed up in this stat from the infographic: 64% of consumers are “highly likely” to buy what they help create. So go boldly forth marketers – and let your digital constituents help you create your next star spangled banner ads and home (page) of the brave!

Content For The People, By The People (Infographic) image original1.forthepeopleINFO1 e14042312846852

This post originally appeared on Business2Community.