Content for the People, By the People: An Infographic
By Business2Community | July 3, 2014
With the 4th of July upon us we decided to take a patriotic look at content marketing strategy in our latest infographic. By democratizing content creation, brands have the opportunity not just to create more content, but to create more audience-centric marketing that’s far more likely to resonate and stimulate authentic engagement.
Declaring independence from monolithic, one-way marketing is a courageous task. But the rewards of cultivating co-creation in your marketing efforts are best summed up in this stat from the infographic: 64% of consumers are “highly likely” to buy what they help create. So go boldly forth marketers – and let your digital constituents help you create your next star spangled banner ads and home (page) of the brave!
This post originally appeared on Business2Community.
2020 Holiday Marketing Playbook
With all that has happened this year, we expect to see a holiday season unlike any other. That said, the time to start testing and building out email and CRM strategies is now. Along with our Retail Advisor, former JustFab VP Monica Deretich, Sailthru has developed this playbook to help retailers crush Q4 and beyond.
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