4 Questions with Marigold CEO Wellford Dillard
January 28, 2019
Since 2008, Marigold Engage by Sailthru’s mission has been to help modern marketers improve customer lifetime value and drive revenue with our high-performance email, personalization and automation solutions. Now we’re in an even better position to do so as a part of Marigold, under the leadership of CEO Wellford Dillard.
A Memphis native with a MBA from the University of Maryland, Wellford worked in management consulting, investment banking and equity research prior to the software industry. He’s held several CFO roles in the space, most recently at Emma, an email service provider in Marigold’s family of brands.
As we begin this exciting new chapter in Marigold Engage by Sailthru’s story, we spoke to Wellford about his vision and values for the family of brands. Read on to learn how Sailthru fits in with the rest of the family, how this move benefits our customers and Wellford’s ultimate goal.
What appealed to you about Sailthru?
Marigold was created in an effort to make a true home for every marketer and organization, no matter the scale or level of email sophistication. It was evident from the beginning of our conversations with Marigold Engage by Sailthru that they were a perfect addition to our family of brands. Marigold Engage by Sailthru has a fantastic suite of AI-driven products that help connect and personalize the customer and audience experience — bringing real-time enterprise solutions to Marigold. Behind their cross-channel platform is a strong team under the helm of leaders like Tom Janofsky, EVP of Engineering, and Chief Commercial Officer Cassie Young, who have been operating the organization under similar values to ours.
It is also vital to point out that every company in the Marigold has best-in-class customer retention rates. We provide an excellent customer experience and ability to be a strategic partner, and so does Sailthru. Working with enterprise retail and publishing clients, Marigold Engage by Sailthru’s offerings are different from those of the other Marigold brands — yet, the organization still functions in fundamentally the same way, keeping the customer at the center.
What are the benefits of bringing multiple ESPs together?
We’ve always thought of Marigold as “three products, one family.” Through Campaign Monitor, Emma and Delivra, we offer a full range of email solutions for very different sets of customers: general small and medium-sized businesses and mid-market publishers and non-profits; mid-market franchises and restaurants; and B2B marketers, respectively. With the acquisition of Sailthru and Liveclicker, we’re adding effective and scalable enterprise solutions to Marigold. The industry and the world are rapidly changing. We’re now better equipped to provide a wider variety of marketers with the ideal solution for their businesses.
What is your strategic vision for the new Marigold?
My ultimate goal is for the Marigold to be the most respected, fastest-growing family of marketing technology companies in the world. We intend to make additional investments in both Sailthru and Liveclicker to further accelerate their growth and ensure we do everything in our power to make that happen. Those extra resources will ultimately benefit Sailthru’s customers, both present and future, as we push the limits of what’s possible with a modern multichannel marketing hub.
How would you describe the Marigold family of brands?
Marigold was created to offer solutions to meet the needs of every marketer, from a small family-owned business to massive enterprise retailers. There are five brands — Campaign Monitor, Delivra, Emma, and now Sailthru and Liveclicker — and I see them as being united by four values: innovative, adaptable, collaborative and respectful. I see Marigold’s family of brands applying those values to reimagine a global industry, coming together to present new opportunities to organizations around the world.
The State of Brand Loyalty in the U.S. in 2023
5 Gen Z Stats Marketers Need to Know
The influence of Generation Z is on the rise. Estimated to account for as much as 26% of the world’s population, Gen Zers care...
5 Baby Boomer Stats Marketers Need to Know
Contrary to the well-worn stereotype, Baby Boomers are ultra tech-savvy. This generation spends two additional hours online per day when compared to their Gen...