Admit it, you’ve recently made a failed attempt at tapping or pinching your desktop’s screen only to remember that it’s not, in fact, a touchscreen or mobile device. Today, success for brands comes down to a screen factor. Companies should concentrate on more than developing for desktop or investing in a native mobile app, because those priorities are too narrowly focused to drive conversion. You may still have the urge to see desktop and mobile as separate realms, but that is simply no longer the case – adapting to this new screen reality (touch) is the key to market dominance, customer conversion, and internal sanity.

To read more, check out the full article on CitizenTekk.