CitizenTekk: Responsive Design Killed Desktop Revenues
June 18, 2013
Admit it, you’ve recently made a failed attempt at tapping or pinching your desktop’s screen only to remember that it’s not, in fact, a touchscreen or mobile device. Today, success for brands comes down to a screen factor. Companies should concentrate on more than developing for desktop or investing in a native mobile app, because those priorities are too narrowly focused to drive conversion. You may still have the urge to see desktop and mobile as separate realms, but that is simply no longer the case – adapting to this new screen reality (touch) is the key to market dominance, customer conversion, and internal sanity.
To read more, check out the full article on CitizenTekk.
5 Welcome Series Email Strategies from the World's Best Brands
How can you make your welcome emails a warmer, more valuable experience?
3 First-Party Data Tactics to Make Your Emails Better
Right now, successful email marketing is all about personalization. The good news is, you already know what buyers want — it’s right there in...
How Personalization Can Enhance Email for Publishers
Email for publishers is having a moment in the sun. Throughout the coronavirus pandemic, subscriptions have been on the rise and it’s been paying...