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Business Not As Usual: 14 Email Marketing Tactics to Test Now

By Admin Adminer | June 25, 2020

2020 Holiday Marketing Playbook

With all that has happened this year, we expect to see a holiday season unlike any other. That said, the time to start testing and building out email and CRM strategies is now. Along with our Retail Advisor, former JustFab VP Monica Deretich, Sailthru has developed this playbook to help retailers crush Q4 and beyond.

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Personalization vs. Segmentation: The Real Difference and Why it Matters

Personalization is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable,...

By Jason Grunberg

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How Luxury Brands Are Increasingly Embracing Ecommerce

“Is Digital Killing the Luxury Brand?” asked a September Adweek headline. The article focused on luxury retailers’ reluctance to embrace digital, concerned that their...

By Mike O'Brien

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How Sephora Gets Personalization Right

What sets top-performing brands, such as Sephora, apart from the rest? At a high level, the answer is simple: customer experience. When brands have...

By Jason Grunberg

Business Not As Usual: 14 Email Marketing Tactics to Test Now

2020 Holiday Marketing Playbook

Personalization vs. Segmentation: The Real Difference and Why it Matters

How Luxury Brands Are Increasingly Embracing Ecommerce

How Sephora Gets Personalization Right

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